Alex Zeltcer is CEO & Co-Founder of nSure.AI, which helps businesses to prevent fraud in the crypto and digital goods space by leveraging predictive AI fraud detection - instead of jeopardizing the user experience.

Why you should listen

nSure.ai is an advanced payment fraud prevention platform that protects sellers of digital goods, Crypto and Fintech businesses with a chargeback guarantee solution. Alex says businesses should use behavioral analysis and recognize scalable fraud patterns. He says that a safety strategy — one that emphasizes blocking fraud while streamlining the user experience — removes these friction points and increases conversion rates by more than 100%.

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