Welcome to the very first (and not perfect) episode of the brand new podcast, Numbers Don't Lie: Sales and Marketing Truths for Accountants. This podcast is hosted by marketing and sales experts who work exclusively with accountants to help them market and sell outsourced CFO and advisory services.

In this introductory episode, hosts Janel Sykora and Brad Pinzur explore the different ways numbers are important in marketing for accountants, such as driving traffic, generating leads, and analyzing margins. The hosts express their excitement about deep diving into the needs and desires of accounting firm clients and changing the public's perception of accountants. They also mention their plans to have guests on the podcast and have fun conversations.