In this episode Chris talks to John Ryan, the co-founder and driving force behind two highly active Facebook groups, Lawn Care Legends and its spin-off the Dealer Network.

Whilst independent turf contractors and the dealers that supply them with equipment are on different sides of fence, interaction between them has proved highly beneficial says John.

With so many hostile and confrontational issues blighting the effective use of social media, John explains how he aims to establish a 'chilled-out atmosphere on-line' with respect between members of the groups being the watchword.

He explains how he deals with postings that may lead to legal actions. 'Whilst there is freedom of speech, there's no freedom of consequences when you use that freedom' he says.

Lawn Care Legends have already held social and business sessions at SALTEX, and John says something similar may be on the cards for the Dealer Network in time