This discusses the importance of engaging "future customers" (those who won't buy immediately but might later), contrasting this with focusing only on immediate buyers.

It uses Yanmar's Symbiosis Farm, a tourist farm, as a case study to illustrate this strategy.

The farm aims to build positive associations with agriculture and the Yanmar brand through enjoyable experiences, potentially leading visitors down a path from simple farm visits to eventual purchase of agricultural machinery. The discussion emphasizes providing attractive experiences, building continuous relationships, and adopting a long-term perspective when nurturing these potential future customers.