In this episode, Naphtali interviews Sima Dahl, founder of Sway Factory Inc. Sima provides tips for building and nurturing your brand, including active customer engagement. We discuss the importance of constantly repositioning yourself and why it’s critical to factor in customer feedback into your decision-making process. You will also learn how you can sustain your brand and your business in the event of major market disruptions. Tune in to receive some great insights from this renowned branding guru.