With the new year in full swing, setting healthy goals is top of mind for many. And with more than 5 million Americans struggling to fall asleep each night, one major goal for some is getting enough rest. With so many ingredients to choose from, where do you start? Tim O’Brien says look no further than cannabinoids. The co-founder of Wild Theory CBD company just released a new sleep support product —but getting there was a journey.

With the new year in full swing, setting healthy goals is top of mind for many. And with more than 5 million Americans struggling to fall asleep each night, one major goal for some is getting enough rest. With so many ingredients to choose from, where do you start? Tim O’Brien says look no further than cannabinoids. The co-founder of Wild Theory CBD company just released a new sleep support product —but getting there was a journey.

In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.

In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.

Ritual is combining health with technology to double down on its commitment to traceability. The company wants consumers to have the ability to track the journey of a single nutrient from its source.

Ritual is combining health with technology to double down on its commitment to traceability. The company wants consumers to have the ability to track the journey of a single nutrient from its source.

Synthetic biology technologies make it possible to create just about anything sustainably – including plants and fungal bioactives. Synbio has become a disruptive force that a growing number of companies are leaning into, including plant cell tech startup and Ginkgo Bioworks spinoff Ayana Bio. At the helm of the company is Frank Jaksch, who previously spent over two decades leading publicly-traded ingredient company ChromaDex.

Synthetic biology technologies make it possible to create just about anything sustainably – including plants and fungal bioactives. Synbio has become a disruptive force that a growing number of companies are leaning into, including plant cell tech startup and Ginkgo Bioworks spinoff Ayana Bio. At the helm of the company is Frank Jaksch, who previously spent over two decades leading publicly-traded ingredient company ChromaDex.

For many years, female athletes were forced to follow training, injury guidelines and nutrition plans based on research conducted on men. But is that starting to change?

For many years, female athletes were forced to follow training, injury guidelines and nutrition plans based on research conducted on men. But is that starting to change?