Bodybuilding.com has evolved over the years, most recently naming Karl Walsh as their CEO. Walsh has been working on a brand overhaul, laser-focused on giving the website a facelift.

How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering & Market Intelligence at Skai, said one key trend that stands out is consumers’ interest in research.

Technology is a dynamic and fast evolving area, as the supplement industry continues to face the challenges and opportunities of keeping up with growth, consumer demand and data threats.

When gyms closed at the height of the pandemic, we were forced to give up our fitness routine and explore other options. For many of us, that meant virtual workouts in our living rooms.

Our supplement and vitamin bottles have nutrition labels on them of course, but what do we know about where these botanicals were grown?

Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.

When you’re out grocery shopping, you probably noticed there are now entire sections dedicated to ‘free-from’ products.

We all know our age. But how old does our body think it is? One test looks at “biological age” vs. chronological age and Terrain Health is just one of a dozen approved companies in the nation offering a biomarker-based evaluation called Agebio, a test by Thorne that provides a DNA-based health analysis of health.

Years ago, the idea of using artificial intelligence and voice search engine optimization were just a pipe dream. But today these digital marketing trends are among the top priorities for many business owners

Florida man reflects on decision to walk away from Schwarzenegger's event, hits back at criminal allegations.