In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field.

We explore topics ranging from common website copy pitfalls and how to avoid them, understanding and achieving 'message-market fit', to strategies for identifying and effectively communicating with your ideal customer. Ekaterina also shares invaluable insights and practical tips on how to boost your website's conversion rates. This episode is packed with actionable advice to help you reach your conversion goals.

Links:

https://ekaterinahoward.com/
https://www.linkedin.com/in/ekaterinahoward/

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

We delve deep into the world of Facebook Ads with our special guest, Ben Heath. In this eye-opening podcast episode, we unpack everything from the recent developments in the landscape of Facebook Advertising to the most efficient strategies, including the 'Omnipresent Strategy.' Whether your ad campaigns have hit a plateau, or you are just starting your journey, Ben shares invaluable insights and solutions that will catapult your marketing efforts to new heights.

We also take a look at some of the common pitfalls and ways to overcome them for those who are new to the world of Facebook Ads. There's something in it for everyone, from marketing novices to seasoned veterans.

Ben Heath is a Facebook advertising expert, speaker, content creator and the Founder of Heath Media. He also runs a successful (an extremely useful) YouTube Channel, as well as the world’s largest Facebook Group specialising in Facebook Ads.

Links:

YouTube Channel: https://www.youtube.com/@BenHeath
Facebook Group: https://www.facebook.com/groups/facebookadsmastermindgroup
Website: https://heathmedia.co.uk/

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

In this insightful episode of our podcast, we delve into the art of confident presenting with expert speaker and presentation coach Andrea Pacini.

Andrea unpacks the secrets of confident presenting. Our conversation pivots around critical topics such as the significance of presentations, the genesis of public speaking confidence, and common pitfalls in business presentations. Highlighting key principles for crafting compelling messages and designing captivating presentations, Pacini shares indispensable insights to hone your presenting skills.

Additionally, he offers valuable tips on impactful delivery and much more. This episode promises to be an invaluable guide for anyone looking to transform their presentation prowess and make a lasting impression.

Andrea Pacini is a presentation coach and Head of Ideas on Stage UK. He specialises in working with business owners, leaders and their teams who want to become more confident presenters.

Since 2010 Ideas on Stage has worked with thousands of clients around the world, including companies like Microsoft, Lacoste, The World Bank and over 500 TEDx speakers. Andrea is on a mission to stop great ideas from failing just because of the way they are presented. His vision is to help hundreds of thousands of business leaders share their message so they can grow their business, increase their influence and make a positive impact in the world.

Links:

Confident Presenter Scorecard: https://ideasonstage.com/score

Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass

Website: https://www.ideasonstage.com/

LinkedIn: https://www.linkedin.com/in/apacini/

Instagram: @andreapacini_ppt

Facebook: https://www.facebook.com/andreapacini.presentations

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

Dive into this special episode, where I distil six powerful lessons gathered from the cream of the crop in the business world. These insights are the result of profound conversations with top-tier experts, entrepreneurs, and industry leaders who graced my show. Throughout this episode, I'll share the wisdom they imparted that deeply influenced my perception of business, leadership, and personal growth. If you're an aspiring entrepreneur, a seasoned business veteran, or simply seeking valuable life advice, this episode promises a treasure trove of knowledge. Listen in as I unravel the most influential takeaways from the greatest minds featured on my podcast so far.

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

Welcome to the 13th episode of this podcast journey, where we pause to reflect and dive deep into the world of podcasting itself! I pull back the curtain on my experiences, lessons learned, and the hidden gems I've unearthed in my podcasting adventure so far.

In this revealing episode, I grapple with the intimidating aspects of the podcasting world, from overcoming the initial fears of starting out to dealing with the unexpected challenges along the way. But it's not just about the hurdles! We also explore the limitless rewards that podcasting brings. Join me as I demystify podcasting, providing a beacon for those contemplating their own podcasting journey.

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

In this exciting episode, I had the honour of interviewing Geoff Ramm, who shared his game-changing concept called "Celebrity Service." This approach to delivering your service will make your business stand out, differentiate itself from the competition, and create memorable experiences for your customers. Join us as we explore the secrets behind Celebrity Service and learn how to transform your business and leave a lasting impression on your clients!

Geoff is the world's most inspirational customer service speaker and understands that exceptional service leads not only to repeat business, but also to global recognition. Through his award-winning 'Celebrity Service' philosophy, he helps businesses create customer experiences that are craved by their clients, envied by competitors, and raved about within their industry. Geoff offers a range of dynamic presentations, from inspirational keynotes to interactive sessions, where attendees can discover innovative ideas and design their own extraordinary experiences to elevate their business and captivate their customers.

Having inspired and challenged entrepreneurs, high-performance teams, and organisations across 47 countries, Geoff tailors every talk to his audience's specific sector and desired outcomes. With his engaging on-stage presence, infectious enthusiasm, and humour, he captivates his audience and motivates them to go above and beyond in delivering magical customer experiences.

Links:

https://www.geofframm.com/

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

Martin talks about marginal gains, as mentioned in James Clear’s book, Atomic Habits, and how it is relevant to marketing, SEO, paid ads and many aspects of life in general.

Take your game to the nxt level… 1% at a time.

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

I had the pleasure of interviewing the brilliant Gillian Tietz. In this fascinating conversation, we delve into her unique approach to social media promotion, dubbed the "Sneak Attack Method." Learn how this innovative strategy can help you go from zero to hero in social media traction, boosting your online presence and making waves in your industry. Don't miss this game-changing discussion that can revolutionise how you promote your brand on social media!

Gillian Tietz is the host of Sober Powered, a top 100 mental health podcast, and the founder of Sober Powered Media, a podcast network with 6 other top mental health podcasts. Getting sober in 2019 inspired her to start her podcast, Sober Powered, where she utilises her biochemistry background to teach others how alcohol affects the brain and why it’s so hard to stop drinking. She is an adjunct chemistry professor at a university in Boston and provides consulting for podcasters looking to grow and monetise their shows.

Links:

Podcast: https://www.soberpowered.com

Network: https://www.soberpoweredmedia.com

Instagram: https://www.instagram.com/sober.powered

Business podcast: https://www.soberpoweredmedia.com/the-grind-listen

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

We dive deep into alternative marketing techniques with our special guest, Alessandro Cavaliere. In this episode, we explore the power of Reddit Ads and Slack Marketing to help you take your business to new heights.

Alessandro is a marketing professional based between Milan and Zurich. He specialises in 3 specific areas of marketing: Paid media (with a focus on Reddit and Facebook ads), market research, and optimisation of marketing processes and resources to eliminate inefficiencies.

Alessandro also serves as a mentor at 3 of the best startup accelerators in Europe: Techitalia Lab, 4Ward Partner in Crime Climate Tech, and Inovexus.

Links:

https://www.linkedin.com/in/alessandro-cavaliere-profile/

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

In today's conversation, Martin and Toby dive deep into the world of AI as they discuss the revolutionary GPT-4 and the recent announcement of ChatGPT plugins. Listen in, as they compare ChatGPT to its contemporaries, Google Bard and Bing AI, while providing insightful examples to illustrate their unique capabilities (and flaws). They also explore how these cutting-edge technologies are shaping the future of communication and transforming the way we interact with digital platforms. So, buckle up and get ready for an engaging and informative discussion on the latest developments in AI and language models!

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/