In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on what's driving robust OOH growth and revenue as well as the trends taking root in the OOH industry.

Digital OOH was a prime driver in OOH ad spend hitting a revenue landmark in 2024 — $1.98 billion in OOH ad spend. Bager discusses why OOH is grabbing deeper traction among retailers and businesses and catching greater attention with consumers.

The OAAA chief also explains why the association recently initiated an Agency Council and the role it plays in the association.