In this episode of the Digital Signage Today Podcast, Daniel Brown, editor at Digital Signage Today, was joined by Julian Arcila, managing director for Latin America at Creative Realities Inc., to discuss the company's expansion in Mexico, which has revealed emerging trends in the growing digital signage market in Mexico.

The market expansion has revealed a host of insights, including four key takeaways:

1. Mexico shows digital signage industry growth.
2. Mexico reveals unique digital signage opportunities.
3. Mexico's digital signage market brings unique challenges require innovative strategies.
4. Mexico shows core lessons for digital signage operators.

In addition to these insights, the expansion has further underscored the continuing growth of the digital signage industry, not only in LATAM and emerging markets but across the globe.

1. Mexico shows digital signage industry growth.

• The digital signage market in Mexico is growing as part of broader digital transformation trends.
• Retail and hospitality are mature sectors, but opportunities are expanding in quick-service restaurants (QSR), convenience stores, stadiums, and airports.

2. Mexico reveals unique digital signage opportunities.

• High population density, vibrant tourism, and a culture of dining and entertainment create a strong environment for digital signage.
• Shopping malls in Mexico differ from the U.S., emphasizing family entertainment and dining, which opens avenues for innovative digital signage applications.

3. Mexico's digital signage market brings unique challenges require innovative strategies.

• Knowledge gaps about the potential benefits of digital signage persist, requiring education on its capabilities.
• Effective strategies include integrating signage with business operations, using wayfinding for navigation in large venues, and conducting regular maintenance to prevent system downtimes.
• Enhancing consumer experience is key.
• Digital signage should focus on adding value, such as offering real-time updates, providing entertainment, and minimizing frustrations like out-of-stock alerts.
• Emphasizing user-centric content fosters engagement, making digital signage a medium for communication, education, and entertainment.

4. Mexico shows core lessons for digital signage operators.

• Understand your audience to tailor concise and meaningful messages.
• Integrate digital signage with other business functions for seamless and effective communication.
• Prioritize system maintenance to ensure a consistent and positive consumer experience.

Listen to the podcast in its entirety above.

Daniel Brown, editor at Digital Signage Today, hosted Chris Devlin, president at Omnivex Corporation, on the podcast to discuss the evolving digital signage industry. Devlin joined the podcast via video link from Toronto and emphasized the core philosophy guiding Omnivex: using technology to connect people with the right information at the right time, enhancing decision-making and productivity.

Core topics discussed included:

• Human focus in digital signage technology.
• Lessons from longevity in digital signage.
• The role of data and digital signage evolution.
• Security challenges in a connected world.
• The future of digital signage and AI.

In this episode of the Digital Signage Today podcast, Daniel Brown interviews Ankur Ahlowalia, CEO at Korbyt, about the company's evolution and its role in shaping modern workplace experiences. Originally rooted in digital signage, Korbyt has expanded into a comprehensive workplace experience platform, helping companies adapt to hybrid and remote work models.

Ahlowalia highlights Korbyt's recent acquisition of NFS Technology, which enhances the company's ability to support hybrid work environments by allowing employees to reserve desks and meeting rooms. This acquisition solidifies Korbyt's position as a leader in workplace management, providing enterprises with tools to deliver unified brand experiences across multiple communication channels like digital signage, mobile apps, desktop interfaces, and email.

A significant focus of the discussion is on improving employee engagement and productivity in hybrid work settings. Ahlowalia emphasizes the need for personalized communication, with companies using multiple channels to deliver tailored messages to different groups of employees. He also discusses how Korbyt is using AI and data-driven insights to optimize workplace communication and help companies make smarter decisions.

Looking to the future, Ahlowalia predicts that AI will play a pivotal role in creating smarter, more engaging workplaces. He also touches on the potential for emerging technologies, such as augmented reality, to shape the future of workplace interactions.

While digital signage remains one of the most powerful tools in history for advertising and communication, there remains one great limitation to placing those screens where they are most effective: power.

For example, retailers have historically been restricted in their ability to place screens where they channel the most purchasing behavior (let alone moving those screens as needed) because of the cost in time, labor, and money for rewiring an area of a store — or, if they use batteries, the cost in labor and time in replacing those batteries, to say nothing of the consequences of unplanned downtime due to dead batteries.

This is why the wireless power revolution, spearheaded by Wi-Charge, a wireless power solutions firm, is transforming digital signage applications across retail, hospitality, and more (with ramifications for parallel applications across smart homes and other categories).

Ori Mor, co-founder and VP research and development at Wi-Charge, joined Digital Signage Today editor Daniel Brown via videolink to discuss the invention, growth, and future of wireless power, for digital signage and beyond.

Francesco Ziliani, CEO at SpinetiX, joined Digital Signage Today editor Daniel Brown via video link from Lausanne, Switzerland to discuss the Millenium smart building's adoption of SpinetiX digital signage and how the project illustrates major trends in the industry.

Serving as a hub for commerce, business, and hospitality, the Millennium building prides itself as "the smartest building in Switzerland," serving as headquarters for businesses like SpinetiX along with providing 5-star hospitality and services for companies and the local community, including (but not limited to):

• A 500-seat auditorium and conference center.
• A ballroom.
• A private club in partnership with Montreux Jazz Festival.
• Gastronomic restaurants.
• A gym.
• A kindergarten.
• Retail Outlets.

However, what makes the building stand out most is, arguably, its approach to experiential design, along with its innovation as a smart building. This includes advanced technologies such as interactive digital signage. In fact, the management of Millennium and SpinetiX shared such a mutual admiration of each other's business philosophy and practice that SpinetiX chose to make Millennium its new headquarters, while Millennium adopted SpinetiX hardware and software to power its interactive digital signage networks.

Sharing the story of SpinetiX and Millennium's partnership in digital signage, Ziliani explained how the project helped to illustrate major trends in the digital signage industry, key lessons for success among operators and businesses leveraging signage, and powerful insights for the future of the digital signage industry.

From smart cities and smart homes to smart solutions for business and infrastructure, the Internet of Things and AI are connecting our world in surprising new ways every year.

But just how is this transition being engineered, and what kind of opportunities for businesses and consumers are emerging, from digital signage to retail and beyond?

We sat down with Mike Slovin, VP and general manager at Comcast Smart Solutions, to get an update on the state of the industry.

Slovin joined us via video link to share these insights and to suggest some of the hottest trends to watch in the coming year.

Workplace digital signage and communications are one of the most powerful tools to engage your workforce and supercharge your employee satisfaction and learning, but it's still an area where many businesses struggle.

What kind of tools and content actually work to transform your workplace communications and build a positive work culture?

This week, we sat down with Will White, director of technical workplace experience at Appspace, to discuss workplace engagement and how Appspace is leveraging its unique collaboration with Microsoft Teams to reach workers in meaningful ways.

Sports digital signage is growing and diversifying, with new providers rising across professional and educational arenas and venues.

Indeed, applications are evolving as well; from LED scoreboards and ribbon displays to signage and kiosks around the stadium, including concessions and shops, the potential for the segment is seemingly limitless.

That's why we reached out to Will Bear, VP Sales and Marketing at Crimson AV, to learn more about the trends from a professional who has not only worked with installations but who is an avid sports fan who spends a lot of time in these venues.

Listen now for the hottest trends and the freshest insights into this growing market!

We all know that digital signage is one of the most powerful tools you can use to engineer customer experience, from retail to travel and more.

But did you know that hospitals and healthcare provide one of the fastest-growing areas for digital signage?

And it's not just infotainment and room info for patients and hospital visitors — facilities are installing parking facility signage along with interactive digital signage for doctors, nurses, and staff at nursing stations and in patient rooms, to say nothing of wayfinding and donor messaging.

Susan Wilhite, senior director of business development at Bluefin, joined Digital Signage Today editor Daniel Brown to discuss some of her recent projects and experiences in the healthcare digital signage sector, along with strategies and lessons she has learned along the way.

In a world of "screen fatigue," it can be hard to make your digital signage stand out from the crowd. With so many competing messages, how can you grab your audience's attention and make your message stick?

Meghan Athavale, CEO at Lumo Play, joined Digital Signage Today editor Daniel Brown for a vivid discussion on how to overcome the challenge, including content development strategies, insights for live events and venues, and how to select the right tools for your digital signage project.