In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Jeff Van Houten and Jovani Torres from Cree LED.

Cree LED is a well-known leader given its 30-plus years in the OEM LED market and its technology can be found in a wide range of applications, from portable lighting like flashlights, headlamps and bike lights to horticultural systems used in greenhouses and vertical farms.

Van Houten is a product manager and Torres is a strategic business developer for Cree LED's High Bright products.

What sets the High Bright division apart is its focus on LED solutions for digital displays — think large-scale signage, video walls and public information displays.

Cree LED has played a big role in shaping the digital display space and has behind many of the foundational technologies that are now industry standards.

Just to name a few:

• The first outdoor SMD LED, which made it possible to have durable, weather-resistant digital signage.
• The first RGB LEDs designed for tilted viewing angles.
• The first ultra-contrast LEDs, using a proprietary dark coating. That helped reduce glare and delivered crisper blacks and more vivid color –critical for high-resolution video walls and premium displays.
• Its introduction of multi-lens RGB LEDs. Instead of using three separate LEDs, Cree combined them into a single component. This means simpler assembly, better color mixing and a cleaner design.

Cree LED's latest innovation is FusionBeam, which combines RGB dies into one compact package. This innovation enables thinner, lighter signage, easier integration and up to 4x less light spill, which helps reduce light pollution. It's a huge leap forward in terms of visual clarity, especially for icons, logos and video content.

Learn how Cree LED's research and development as well as deep industry experience have allowed us to stay ahead of the curve.

In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Rob Meiner, a senior solutions engineer with Peerless-AV, about the digital signage project at the Lincoln Park Zoo in Chicago.

Peerless-AV's discussions with the zoo revealed the zoo wanted to boost its visitors experience as well as provide more engaging content. Peerless-AV designs and manufactures outdoor displays and TVs, dvLED and LCD video wall systems, integrated kiosks, professional carts and stands.

The zoo's indoor Searle Visitor Center installation included four 75-inch Samsung landscape displays and Peerless-AV SmartMount Universal Flat Wall Mounts and a 55-inch Samsung display with a Peerless-AV Smart Mount Universal Flat Wall Mount.

The outdoor East Gate area installation included three Peerless-AV Smart City Kiosks with 55" Xtreme High Bright Outdoor Displays fixed to concrete pedestals. Each was equipped with a Wi-Fi antenna and a BrightSign media player. There are also Two Peerless-AV 75-inch Xtreme High Bright Outdoor Displays (XHB754) with Outdoor Flat Wall Mounts.
Meiner shares insight on the deployment of digital signage and kiosks from placement strategy to the challenges an outside installation presents.

The traditional approach to digital signage may soon take a big turn given the advent of virtual AR-powered signage. The leader driving the change is Skidattl, a start up led by Randy Marsden who serves as CEO. Marsden is known for numerous successful ventures including the onscreen keyboard Swype , which was acquired by Microsoft, and Dryft, which was acquired by Apple.

Skidattl is a B2B SaaS platform enables businesses to place virtual signs in the real world using AR. It had its soft launch at the FASTSIGNS International Convention 2025 and the enthusiastic feedback on virtual signage was clear.

In this episode of the Digital Signage Today podcast Marsden shares how he envisions a future where virtual information seamlessly integrates with the real world.

In this episode of the Digital Signage Today podcast, Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft.

In this role, Belmar helps Microsoft Cloud for Retail partners grow their business by delivering cloud-based AI solutions and services to retailers and consumer goods brands, solving their business challenges in supply chain, store operations, and elevating the shopper journey. He is also the podcast producer and host of The Retail Razor Podcast Network series of podcasts helping retailers cut through the clutter in retail trends and retail technology.

Belmar has over two decades of experience leading retail tech marketing and product teams to help retail organizations deliver elevated customer experiences and optimize their operations using technology including digital signage and shares his insights on big innovations and where digital signage is heading in the next decade.

In this episode of the Digital Signage Today podcast, editor Daniel Brown interviews Vince Mosca, chief revenue officer and co-founder at Highly Analytical. Mosca discusses how his company integrates AI-driven analytics with digital signage, transforming traditional advertising spaces like ATMs and dispensaries into dynamic, revenue-generating platforms.

Highlighting innovations in programmatic digital-out-of-home (DOOH) advertising, Mosca explains how AI enhances customer engagement through predictive inventory management, personalized ad targeting, and community-driven solutions. He shares insights from his experience in the cannabis industry, demonstrating how creative applications of digital signage can revolutionize retail environments and smaller businesses, from barbershops to comedy venues.

Mosca emphasizes collaboration with hardware providers and the potential of AI-powered tools to improve accessibility and operational efficiency, offering solutions for both large enterprises and independent retailers. His message underscores the evolving synergy within the digital signage industry and its capacity to bridge the gap between technology and human connection, and the power of AI-fueled systems to build end-to-end intelligence for businesses across sectors.

This conversation captures Mosca's vision for integrating data and digital mediums to create accessible, impactful, and profitable advertising ecosystems. Moreover, it illustrates the disruption AI has brought to digital signage, along with massive potential for growth.

In this episode of the Digital Signage Today Podcast, Daniel Brown, editor at Digital Signage Today, was joined by Julian Arcila, managing director for Latin America at Creative Realities Inc., to discuss the company's expansion in Mexico, which has revealed emerging trends in the growing digital signage market in Mexico.

The market expansion has revealed a host of insights, including four key takeaways:

1. Mexico shows digital signage industry growth.
2. Mexico reveals unique digital signage opportunities.
3. Mexico's digital signage market brings unique challenges require innovative strategies.
4. Mexico shows core lessons for digital signage operators.

In addition to these insights, the expansion has further underscored the continuing growth of the digital signage industry, not only in LATAM and emerging markets but across the globe.

1. Mexico shows digital signage industry growth.

• The digital signage market in Mexico is growing as part of broader digital transformation trends.
• Retail and hospitality are mature sectors, but opportunities are expanding in quick-service restaurants (QSR), convenience stores, stadiums, and airports.

2. Mexico reveals unique digital signage opportunities.

• High population density, vibrant tourism, and a culture of dining and entertainment create a strong environment for digital signage.
• Shopping malls in Mexico differ from the U.S., emphasizing family entertainment and dining, which opens avenues for innovative digital signage applications.

3. Mexico's digital signage market brings unique challenges require innovative strategies.

• Knowledge gaps about the potential benefits of digital signage persist, requiring education on its capabilities.
• Effective strategies include integrating signage with business operations, using wayfinding for navigation in large venues, and conducting regular maintenance to prevent system downtimes.
• Enhancing consumer experience is key.
• Digital signage should focus on adding value, such as offering real-time updates, providing entertainment, and minimizing frustrations like out-of-stock alerts.
• Emphasizing user-centric content fosters engagement, making digital signage a medium for communication, education, and entertainment.

4. Mexico shows core lessons for digital signage operators.

• Understand your audience to tailor concise and meaningful messages.
• Integrate digital signage with other business functions for seamless and effective communication.
• Prioritize system maintenance to ensure a consistent and positive consumer experience.

Listen to the podcast in its entirety above.

Daniel Brown, editor at Digital Signage Today, hosted Chris Devlin, president at Omnivex Corporation, on the podcast to discuss the evolving digital signage industry. Devlin joined the podcast via video link from Toronto and emphasized the core philosophy guiding Omnivex: using technology to connect people with the right information at the right time, enhancing decision-making and productivity.

Core topics discussed included:

• Human focus in digital signage technology.
• Lessons from longevity in digital signage.
• The role of data and digital signage evolution.
• Security challenges in a connected world.
• The future of digital signage and AI.

In this episode of the Digital Signage Today podcast, Daniel Brown interviews Ankur Ahlowalia, CEO at Korbyt, about the company's evolution and its role in shaping modern workplace experiences. Originally rooted in digital signage, Korbyt has expanded into a comprehensive workplace experience platform, helping companies adapt to hybrid and remote work models.

Ahlowalia highlights Korbyt's recent acquisition of NFS Technology, which enhances the company's ability to support hybrid work environments by allowing employees to reserve desks and meeting rooms. This acquisition solidifies Korbyt's position as a leader in workplace management, providing enterprises with tools to deliver unified brand experiences across multiple communication channels like digital signage, mobile apps, desktop interfaces, and email.

A significant focus of the discussion is on improving employee engagement and productivity in hybrid work settings. Ahlowalia emphasizes the need for personalized communication, with companies using multiple channels to deliver tailored messages to different groups of employees. He also discusses how Korbyt is using AI and data-driven insights to optimize workplace communication and help companies make smarter decisions.

Looking to the future, Ahlowalia predicts that AI will play a pivotal role in creating smarter, more engaging workplaces. He also touches on the potential for emerging technologies, such as augmented reality, to shape the future of workplace interactions.

While digital signage remains one of the most powerful tools in history for advertising and communication, there remains one great limitation to placing those screens where they are most effective: power.

For example, retailers have historically been restricted in their ability to place screens where they channel the most purchasing behavior (let alone moving those screens as needed) because of the cost in time, labor, and money for rewiring an area of a store — or, if they use batteries, the cost in labor and time in replacing those batteries, to say nothing of the consequences of unplanned downtime due to dead batteries.

This is why the wireless power revolution, spearheaded by Wi-Charge, a wireless power solutions firm, is transforming digital signage applications across retail, hospitality, and more (with ramifications for parallel applications across smart homes and other categories).

Ori Mor, co-founder and VP research and development at Wi-Charge, joined Digital Signage Today editor Daniel Brown via videolink to discuss the invention, growth, and future of wireless power, for digital signage and beyond.

Francesco Ziliani, CEO at SpinetiX, joined Digital Signage Today editor Daniel Brown via video link from Lausanne, Switzerland to discuss the Millenium smart building's adoption of SpinetiX digital signage and how the project illustrates major trends in the industry.

Serving as a hub for commerce, business, and hospitality, the Millennium building prides itself as "the smartest building in Switzerland," serving as headquarters for businesses like SpinetiX along with providing 5-star hospitality and services for companies and the local community, including (but not limited to):

• A 500-seat auditorium and conference center.
• A ballroom.
• A private club in partnership with Montreux Jazz Festival.
• Gastronomic restaurants.
• A gym.
• A kindergarten.
• Retail Outlets.

However, what makes the building stand out most is, arguably, its approach to experiential design, along with its innovation as a smart building. This includes advanced technologies such as interactive digital signage. In fact, the management of Millennium and SpinetiX shared such a mutual admiration of each other's business philosophy and practice that SpinetiX chose to make Millennium its new headquarters, while Millennium adopted SpinetiX hardware and software to power its interactive digital signage networks.

Sharing the story of SpinetiX and Millennium's partnership in digital signage, Ziliani explained how the project helped to illustrate major trends in the digital signage industry, key lessons for success among operators and businesses leveraging signage, and powerful insights for the future of the digital signage industry.