Digital Signage Today

In this episode of the Digital Signage Today podcast guest Mike Tippets shares insight on digital signage trends and innovations given his longtime tenure in the industry.

Tippets is vice president of the enterprise division at Hughes, an EchoStar company. Prior to joining Hughes in 2008, he was president of Helius, LLC, a start-up digital signage company that he led through acquisition by Hughes.

At Hughes Tippets leads the company's corporate communications, corporate marketing and enterprise division marketing. He oversees teams responsible for public relations, thought leadership, branding, and messaging for the company and its Hughes, HughesNet and EchoStar brands globally. Additionally, Tippets and his team drive the marketing of managed services and digital signage solutions for distributed enterprises, including national and multinational retail, grocery, restaurant, financial and retail petroleum/c-store chains.

In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on what's driving robust OOH growth and revenue as well as the trends taking root in the OOH industry.

Digital OOH was a prime driver in OOH ad spend hitting a revenue landmark in 2024 — $1.98 billion in OOH ad spend. Bager discusses why OOH is grabbing deeper traction among retailers and businesses and catching greater attention with consumers.

The OAAA chief also explains why the association recently initiated an Agency Council and the role it plays in the association.

In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Jeff Van Houten and Jovani Torres from Cree LED.

Cree LED is a well-known leader given its 30-plus years in the OEM LED market and its technology can be found in a wide range of applications, from portable lighting like flashlights, headlamps and bike lights to horticultural systems used in greenhouses and vertical farms.

Van Houten is a product manager and Torres is a strategic business developer for Cree LED's High Bright products.

What sets the High Bright division apart is its focus on LED solutions for digital displays — think large-scale signage, video walls and public information displays.

Cree LED has played a big role in shaping the digital display space and has behind many of the foundational technologies that are now industry standards.

Just to name a few:

• The first outdoor SMD LED, which made it possible to have durable, weather-resistant digital signage.
• The first RGB LEDs designed for tilted viewing angles.
• The first ultra-contrast LEDs, using a proprietary dark coating. That helped reduce glare and delivered crisper blacks and more vivid color –critical for high-resolution video walls and premium displays.
• Its introduction of multi-lens RGB LEDs. Instead of using three separate LEDs, Cree combined them into a single component. This means simpler assembly, better color mixing and a cleaner design.

Cree LED's latest innovation is FusionBeam, which combines RGB dies into one compact package. This innovation enables thinner, lighter signage, easier integration and up to 4x less light spill, which helps reduce light pollution. It's a huge leap forward in terms of visual clarity, especially for icons, logos and video content.

Learn how Cree LED's research and development as well as deep industry experience have allowed us to stay ahead of the curve.

In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Talk, talks with Rob Meiner, a senior solutions engineer with Peerless-AV, about the digital signage project at the Lincoln Park Zoo in Chicago.

Peerless-AV's discussions with the zoo revealed the zoo wanted to boost its visitors experience as well as provide more engaging content. Peerless-AV designs and manufactures outdoor displays and TVs, dvLED and LCD video wall systems, integrated kiosks, professional carts and stands.

The zoo's indoor Searle Visitor Center installation included four 75-inch Samsung landscape displays and Peerless-AV SmartMount Universal Flat Wall Mounts and a 55-inch Samsung display with a Peerless-AV Smart Mount Universal Flat Wall Mount.

The outdoor East Gate area installation included three Peerless-AV Smart City Kiosks with 55" Xtreme High Bright Outdoor Displays fixed to concrete pedestals. Each was equipped with a Wi-Fi antenna and a BrightSign media player. There are also Two Peerless-AV 75-inch Xtreme High Bright Outdoor Displays (XHB754) with Outdoor Flat Wall Mounts.
Meiner shares insight on the deployment of digital signage and kiosks from placement strategy to the challenges an outside installation presents.

The traditional approach to digital signage may soon take a big turn given the advent of virtual AR-powered signage. The leader driving the change is Skidattl, a start up led by Randy Marsden who serves as CEO. Marsden is known for numerous successful ventures including the onscreen keyboard Swype , which was acquired by Microsoft, and Dryft, which was acquired by Apple.

Skidattl is a B2B SaaS platform enables businesses to place virtual signs in the real world using AR. It had its soft launch at the FASTSIGNS International Convention 2025 and the enthusiastic feedback on virtual signage was clear.

In this episode of the Digital Signage Today podcast Marsden shares how he envisions a future where virtual information seamlessly integrates with the real world.

In this episode of the Digital Signage Today podcast, Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft.

In this role, Belmar helps Microsoft Cloud for Retail partners grow their business by delivering cloud-based AI solutions and services to retailers and consumer goods brands, solving their business challenges in supply chain, store operations, and elevating the shopper journey. He is also the podcast producer and host of The Retail Razor Podcast Network series of podcasts helping retailers cut through the clutter in retail trends and retail technology.

Belmar has over two decades of experience leading retail tech marketing and product teams to help retail organizations deliver elevated customer experiences and optimize their operations using technology including digital signage and shares his insights on big innovations and where digital signage is heading in the next decade.

In this episode of the Digital Signage Today podcast, editor Daniel Brown interviews Vince Mosca, chief revenue officer and co-founder at Highly Analytical. Mosca discusses how his company integrates AI-driven analytics with digital signage, transforming traditional advertising spaces like ATMs and dispensaries into dynamic, revenue-generating platforms.

Highlighting innovations in programmatic digital-out-of-home (DOOH) advertising, Mosca explains how AI enhances customer engagement through predictive inventory management, personalized ad targeting, and community-driven solutions. He shares insights from his experience in the cannabis industry, demonstrating how creative applications of digital signage can revolutionize retail environments and smaller businesses, from barbershops to comedy venues.

Mosca emphasizes collaboration with hardware providers and the potential of AI-powered tools to improve accessibility and operational efficiency, offering solutions for both large enterprises and independent retailers. His message underscores the evolving synergy within the digital signage industry and its capacity to bridge the gap between technology and human connection, and the power of AI-fueled systems to build end-to-end intelligence for businesses across sectors.

This conversation captures Mosca's vision for integrating data and digital mediums to create accessible, impactful, and profitable advertising ecosystems. Moreover, it illustrates the disruption AI has brought to digital signage, along with massive potential for growth.

In this episode of the Digital Signage Today Podcast, Daniel Brown, editor at Digital Signage Today, was joined by Julian Arcila, managing director for Latin America at Creative Realities Inc., to discuss the company's expansion in Mexico, which has revealed emerging trends in the growing digital signage market in Mexico.

The market expansion has revealed a host of insights, including four key takeaways:

1. Mexico shows digital signage industry growth.
2. Mexico reveals unique digital signage opportunities.
3. Mexico's digital signage market brings unique challenges require innovative strategies.
4. Mexico shows core lessons for digital signage operators.

In addition to these insights, the expansion has further underscored the continuing growth of the digital signage industry, not only in LATAM and emerging markets but across the globe.

1. Mexico shows digital signage industry growth.

• The digital signage market in Mexico is growing as part of broader digital transformation trends.
• Retail and hospitality are mature sectors, but opportunities are expanding in quick-service restaurants (QSR), convenience stores, stadiums, and airports.

2. Mexico reveals unique digital signage opportunities.

• High population density, vibrant tourism, and a culture of dining and entertainment create a strong environment for digital signage.
• Shopping malls in Mexico differ from the U.S., emphasizing family entertainment and dining, which opens avenues for innovative digital signage applications.

3. Mexico's digital signage market brings unique challenges require innovative strategies.

• Knowledge gaps about the potential benefits of digital signage persist, requiring education on its capabilities.
• Effective strategies include integrating signage with business operations, using wayfinding for navigation in large venues, and conducting regular maintenance to prevent system downtimes.
• Enhancing consumer experience is key.
• Digital signage should focus on adding value, such as offering real-time updates, providing entertainment, and minimizing frustrations like out-of-stock alerts.
• Emphasizing user-centric content fosters engagement, making digital signage a medium for communication, education, and entertainment.

4. Mexico shows core lessons for digital signage operators.

• Understand your audience to tailor concise and meaningful messages.
• Integrate digital signage with other business functions for seamless and effective communication.
• Prioritize system maintenance to ensure a consistent and positive consumer experience.

Listen to the podcast in its entirety above.

Daniel Brown, editor at Digital Signage Today, hosted Chris Devlin, president at Omnivex Corporation, on the podcast to discuss the evolving digital signage industry. Devlin joined the podcast via video link from Toronto and emphasized the core philosophy guiding Omnivex: using technology to connect people with the right information at the right time, enhancing decision-making and productivity.

Core topics discussed included:

• Human focus in digital signage technology.
• Lessons from longevity in digital signage.
• The role of data and digital signage evolution.
• Security challenges in a connected world.
• The future of digital signage and AI.

In this episode of the Digital Signage Today podcast, Daniel Brown interviews Ankur Ahlowalia, CEO at Korbyt, about the company's evolution and its role in shaping modern workplace experiences. Originally rooted in digital signage, Korbyt has expanded into a comprehensive workplace experience platform, helping companies adapt to hybrid and remote work models.

Ahlowalia highlights Korbyt's recent acquisition of NFS Technology, which enhances the company's ability to support hybrid work environments by allowing employees to reserve desks and meeting rooms. This acquisition solidifies Korbyt's position as a leader in workplace management, providing enterprises with tools to deliver unified brand experiences across multiple communication channels like digital signage, mobile apps, desktop interfaces, and email.

A significant focus of the discussion is on improving employee engagement and productivity in hybrid work settings. Ahlowalia emphasizes the need for personalized communication, with companies using multiple channels to deliver tailored messages to different groups of employees. He also discusses how Korbyt is using AI and data-driven insights to optimize workplace communication and help companies make smarter decisions.

Looking to the future, Ahlowalia predicts that AI will play a pivotal role in creating smarter, more engaging workplaces. He also touches on the potential for emerging technologies, such as augmented reality, to shape the future of workplace interactions.