Milk. It’s good for coffee, cereal, shakes. Just an all around good drink. And where does it come from?

[Imagine a cow moo'ing here. You can hear it in the episode, I promise.]

No! Well, yes, but also no! What? What are you talking about Adam? You’ll have to find out on today’s Authentic Avenue.

Oatly! A Swedish dairy substitute powerhouse that’s been around for 25 years. But only in the US for about 3.

Mike Messersmith has been their North American president during this ride, and together he and the brand have ridden the wave of different alternative beverages hitting the market. And today I learn a slew of new terms: oat milk, oatfinder, "oatgurt." Yes, I said "oatgurt."

So whether you’re a frequent consumer or have no idea what I just said, I think you’ll get a lot of our conversation today with the brand that works hard to be The Oat GOAT. So pour a glass with me and listen in as I get real with Oatly and Mike Messersmith.

Try the Oatfinder and get yourself some Oatly! https://us.oatly.com/pages/oatfinder

FOLLOW AUTHENTIC AVENUE ON SOCIAL MEDIA:

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)