When customers purchase from Gerard Ecker’s Ocean and Co, a part of the money they spend goes to help rid the ocean of plastic. Meanwhile, Ryan Treft’s Coalatree sells eco-friendly goods, and his Peejamas helps parents with a difficult part of child-rearing – nighttime potty training. Learn more about these founders and their businesses in today’s episode. During the conversation, you’ll learn about increasing average order value, COVID-related changes, and how to approach bundling with your customers. 

Topics Discussed in Today’s Episode:

Spikes from bundling

The importance of increasing average order value

Third-party apps in Shopify that can help regulate bundles

How things have changed since COVID hit

Forecasting inventory

Navigating manufacturing

Approaching bundles with customers

Recommendations for brands with a smaller quantity of SKUs

The percentage of order value that goes to marketing

Where to meet e-commerce founders

Resources:

Gerard Ecker

Ocean and Co

Ryan Treft

Coalatree

Peejamas