Building a surf brand from the ground up is no easy feat, especially when youāre navigating the complex world of sustainable business. In episode 33 of Ocean Stories, we chat with Manon ErnĆ©, founder of SunDaze Surf, about how sheās started a surf brand. From finding the right production house to making decisions about the brandās identity, Manon shares about balancing creativity, sustainability, and practicality. We explore the challenges of marketing, building a community online, and how to find sustainable compromises in the manufacturing world. Itās all about staying true to your vision while being mindful of your environmental impact. Manonās experience is full of valuable lessons.