This is the first of a 3 episode mini-series on my backstory! Growing up in a Chinese-Canadian family, I was the kid who thought that I had it all figured out. I got straight A’s in school, I nailed everything that I put my mind to, and I knew exactly what I wanted to be when I grew up. It’s no surprise that I ended up becoming SUPER perfectionistic, and TERRIFIED of failure. What was supposed to be a “standard of personal excellence” eventually resulted in me holding myself back from every single opportunity I had to chase my dreams… because I was afraid of disappointing myself. So when I finally decided to go for it and landed my dream job, you wouldn’t believe what happened next…

Hey, I’m Rachel! I’m a personal brand strategist that helps creatives, coaches & consultants build a personal brand that looks & feels like you! I help you discover your unique brand formula so that you can FINALLY ditch the “comparison game” and start attracting clients who love you for WHO you are and not just what you do.

This show isn’t your typical marketing podcast. In fact, we’ll be talking more about the topics of identity, authenticity, self-integrity, creative expression, and what it means to live THROUGH your business rather than all the boring technical stuff that puts people to sleep. This show is about HUMANIZING businesses through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like…

Because even from a business sense, none of that stuff converts anymore! Nowadays, audiences are looking for CONNECTION over COMMODITY. In this show, we’ll be doing a deep dive on the importance of branding, discussing the roadblocks most business owners face when building their brand, explore the psychology behind what makes every big brand tick, and most importantly… how you can build something like this for yourself!

Tune in every week for a new episode, and send all inquiries to [email protected].