In the first episode of the Brand 101 series,  we're diving into a topic that people often get a bit stuck on and overlook: getting to know your audience like a best friend. Why is this important? Because understanding your audience on a deeper level allows us to make brand decisions that truly align with them so that they see us as the ONLY option for them.

Creating a brand that is seriously attractive to our ideal clients makes it easier to sell and charge more for what you do as well as creating a community of clients that absolutely love what you do.

In the next episode we'll be talking about how to create a brand experience that will consistently wow your clients.

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Instagram - @Rebecca.farley
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TRIGGER WARNING (violence/domestic abuse)

In this episode I'm joined by Hannah Curlita, founder of Hannah Curlita Beauty & Academy.  We chat about the lack of diversity in beauty training and why it's so important as beauty professionals to engage in ongoing education, particularly around treating varying skin tones.

Hannah also shares her experience and journey to becoming an educator, providing opportunities to vulnerable groups in society and how this has changed her perspective on her own life.

Connect with Hannah:
Website
Instagram

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

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ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

In this episode I'm joined by Faith, founder of Beauvisage  & Courtney - Founder of The Wright Lounge - two London based beauty & lash businesses.

We initially hit it off at an in person event hosted by The Lash Styling Expose where I was a guest speaker and had an amazing conversation about improving the standards of training in the beauty industry - and here we are, turning it into a podcast episode! With  nearly 20 years combine experience in the beauty industry, they have a lot of insight to share.

Enjoy x

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

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ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

In this episode I'm joined by Cherelle Wakerley, founder of Esthetique Clinic & Academy in Bolton. Cherelle started her aesthetic business 8 years ago when she decided to take the risk and use money she'd saved for a house deposit and take an aesthetics course.

Since then she's opened her own clinic and academy where she trains students from across the UK.

I hope you enjoy this episode!

You can connect with Cherelle on instagram here:
Instagram

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

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ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

Leyna Topete is a Philanthropist, Singer, Actress and founder of Her Too non-profit that seeks to improve access to breast cancer treatments for underprivileged women. She also founded "Impromptu" a make up line that was created to serve people that suffer from allergies to common lipstick ingredients, inspired by her Mother who sadly passed away from cancer.

Leyna and I have been working together for 4 years and the she inspires me for so many reasons. I love that in this episode she mentions how having an effective brand strategy allows her to create new businesses that appear bigger than what they are which opens her brands to amazing opportunities. In this episode we  also talk about how to know when it's time to put a pause in a business and how to process the feelings that come with that PLUS how entrepreneurial people might have different way of thinking to others.

Connect with Leyna:
https://hertoobreastcancer.org/
IG: @leynatopete

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

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ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

GIVE IT TO ME

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

In this episode I'm joined by Mando, founder of Boujilash. Mando is an experienced lash artist, academy owner and trainer who left her career in child care to go all in on her lash business.  This episode is for you if you ever feel like you're behind or having to compete with someone else's journey.

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

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ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

GIVE IT TO ME

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

In this episode I'm joined by Georgina McCormack - Network marketing queen and Mum to 3 gorgeous children. We discuss whether Mum's can really have it all, how to balance child care with work and how to create a social media strategy that you actually enjoy creating AND also gets your results.

Georgina went from earning just a few £100 a month with her business to crossing the six figure year mark so whether you are in network marketing or have a service based business, we can all learn from her approach to sales and personal branding.

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

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ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

GIVE IT TO ME

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

In this episode I'm joined by the super talented makeup artist - Christina Ouloupi. She's painted many well known faces including Mona Kattan and Siannise Fudge and works within  the UK and internationally.

Christina and I discuss the benefits of working for someone else when you're beginning your career as an MUA, how to know if you're in the right career for you and mastering your signature style.

I hope you enjoy this episode!

If you're local to Bristol, we've just opened a brand new content creation space in BS7.
Give us a follow IG: @sugarstudio_bristol 

Or Join the guest list for exclusive discounts and events:

JOIN GUEST LIST

Connect with Christina:
@christinaouloupimua

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

------------------------------------------------------------

ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

GIVE IT TO ME

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

In this episode I'm joined by Lorna Malkin of Lorna Marie Nails - Lorna shares why she went from working with horses to deciding to start a career in nails and the benefits of knowing your niche if you want to collaborate with big brands.

If you'd like to connect with Lorna or be the first to know when she launches her new online education in April, you can reach her at:

IG: @lorna_marie_nails
https://www.lorna-marie-nails.com/

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

------------------------------------------------------------

ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

GIVE IT TO ME

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I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!

In this episode I'm joined by Shanice Crosby, founder of Body Squad UK, a  beauty business specialising in body contouring and skin tightening treatments.

We talk about her experience of franchising her business, why it's been so beneficial to have a strong brand strategy and what it's been like for her to make the big decision to take on a full time job alongside her business to support her long term financial goals.

Shanice has kindly offered to share any tips AND her franchising contract with anyone that might be interested in growing their business with this model, so feel free to reach out to her here:
IG: @bodysquaduk

And, if you're a business owner local to Bristol who is looking for a beautiful & private lash or brow room to rent OR you're looking for a content creation space - I'll be opening up my studio in April!

Give us a follow IG: @sugarstudio_bristol
Or Join the guest list to be the first to know when we open and get exclusive discounts:
JOIN GUEST LIST

COME AND SAY HI
Instagram - @Rebecca.farley
Visit my website

------------------------------------------------------------

ARE YOU OVER CONTENT CREATION? COME & JOIN OFF-GRID (IT'S FREE)
Get hand-picked expert tips, workbooks and prompts every month to help you grow your brand without relying on social media.

GIVE IT TO ME

------------------------------------------------------------

I hope you enjoyed the episode! If you'd like to support the podcast, please rate and review, it takes 10 seconds and I'll love you forever!