Off Mute

By a Tinuiti PodcastBusiness

Off Mute episodes

November 18, 2020Food is Culture with Co-Founder of The Infatuation, Andrew Steinthal
In This Episode… Obele and Zach talk strategic partnerships, the future of restaurant reviews and editorials, the restaurant industry post-covid, and their favorite burritos with the Co-Founder and Chief Partnerships Officer of The Infatuation, Andrew Steinthal.
[03:26] Zach asks Andrew what he associates with the word partnership. Andrew explains that his entire life is a giant partnership and gives us some background on the creation evolution of restaurant discovery platform The Infatuation.

[07:45] Andrew gives his advice to brands looking to expand on partnerships and tells us about a current program The Infatuation recently launched with Dropbox to redefine the lunch break.

[17:11] Andrew shares his bold prediction on the future consolidation of industries and media companies like Vox, Vice and Buzzfeed as a consequence of the COVID-19 pandemic.

[29:21] Andrew shares the best partner experience of his career and also an experience that taught him the important lesson to trust his instincts.

[35:48] Finally, Andrew goes off mute, turning the tables on Obele and Zach asking them what industry trends they’ve seen during the COVID-19 pandemic.
People and Companies We Mentioned in the Show
Andrew Steinthal was our guest today.

Learn more about restaurant discovery platform The Infatuation.

Have a better lunch break with Dropbox and The Infatuation.

Become a Friend of The Infatuation.
Episode Length: 40:45
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41 min
November 12, 2020That's a lot of Guacamole with Avocados from Mexico's Head of Digital Marketing and eCommerce, Ivonne Kinser
In This Episode… Dalton and Obele sit down and discuss everything from the evolution of traditional television ads to OTT and streaming, the importance of creative freedom and how to disrupt Super Bowl ads in a year with a very untraditional Super Bowl, nothing is off limits with the experiential and innovative Head of Digital Marketing & eCommerce for Avocados from Mexico Ivonne Kinser.
[02:17] Ivonne jumps right in, telling us about Avocados from Mexico’s unique approach to product marketing not only on Super Bowl Sunday but in the months leading up to the big day as well.

[8:42] Dalton asks Ivonne her thoughts on OTT (aka,CTV) who explains that she sees this technology as an evolution of traditional advertising and also a great opportunity to personalize the ad experience for consumers.

[13:22] Ivonne gives Off Mute an exclusive look at a tool Avocados from Mexico is working to develop to help mitigate one of the largest barriers to entry for avocados, choosing a ripe fruit.

[26:45] Ivonne shares some insights from her 20+ year career in both the agency world and on the brand side.

[35:15] Finally, Ivonne goes off mute and stresses the importance for the structure of advertising agencies to change in order to be successful in 2020 and beyond.
People and Companies We Mentioned in the Show
Ivonne Kinser was our guest today, read her full bio on her website here.

Learn more about Ivonne’s Changing the Game Award.

Check out more about Avocados from Mexico.
Episode Length: 38:08
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39 min
November 06, 2020China's New Cold War; with Tinuiti's Chief Marketing Officer, Dalton Dorné
In This Episode… we’re talking with one of our own, Tinuiti CMO and Off Mute guest co-host Dalton Dorné. From bold predictions on the potential disruption of the tech space to discussing how cultural differences affect eCommerce and privacy in China, you won’t want to miss a second of this special episode.
[01:25] Dalton starts off with our word association game, sharing how Amazon has become an essential part of our lives due to the coronavirus and beyond.

[04:13] Zach asks Dalton about her bold predictions for the future of the App store on the heels of the Apple/Epic Games lawsuit.

[09:49] Zach and Dalton discuss the differences in privacy in China and Obele brings up that the amount of privacy might not be the difference but rather the transparency surrounding privacy.

[16:26] Obele asks Dalton what the best and worst projects she’s worked on touching on her work marketing the Beijing Olympics and some uncomfortable moments being brought to meetings as the “token foreigner”

[23:24] Dalton closes out the show by going Off Mute and sharing a quote from the Art of War “In the midst of chaos there’s also opportunity”
People and Companies We Mentioned in the Show
Dalton Dorné was our guest today.

Learn more about Dalton’s recent Stevie Business Award win here.

Hear more of Obele and Zach’s Off Mute insights and opinions on twitter @FreshyOB @ZaMorrison
Episode Length: 24:38
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25 min
October 28, 2020You've Got Banned with OneUnited Bank's VP of Social Media, Rochelle Hinds
In This Episode… Obele and Zach talk Twitch streams, the future social media, and Miami drivers with VP of Social Media for OneUnited Bank and five-time awarded Xbox MVP, Rochelle Hinds.
[01:28] Rochelle wastes no time diving right in, she relates "transparency" to the word necessary, explaining that both individuals and businesses have to be authentic, upfront and honest in order to ultimately win hearts and minds.

[07:23] Zach flips the script and gives the bold prediction that 3 years from now social media will go back to doing more good than harm to society, and challenges Rochelle to share how we make this happen.

[19:48] Rochelle shares the best thing she’s been a part of, a truly heartwarming story of being a part of a community of Xbox gamers who came together to give back.

[34:18] Rochelle builds her dream creative incubator, aiming to help creatives with technology to share their work with the world, and Zach has an interesting opinion on who Rochelle's ideal partner should be.

[37:11] Finally, Rochelle comes off mute to remind us to be empowered. She shares how important it is to overcome imposter syndrome and fear in order to take risks and achieve your goals.
People and Companies We Mentioned in the Show
Rochelle Hinds was our guest today.

Learn more about OneUnited Bank’s Bank Black program.

Find Rochelle on Twitch where she live streams Wednesday and Friday nights (7-9pm ET) as well as co-hosting the TRIBUNAL Podcast bi-weekly on Sundays.
Episode Length: 39:53
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40 min
October 21, 2020Look Out and Look Up with Vennli CEO, Mary Claire Mandeville
In This Episode…
Obele sits down with special co-host Tinuiti CMO, Dalton Dorne and CEO of Research, Technology and Customer Strategy firm Vennli, Mary Claire Mandeville for a scintillating discussion surrounding imposter syndrome in leadership, staying connected during COVID and the intersection of data, technology and communication for marketers.
[02:21] Mary-Claire starts us off with associating the word connection to family and community, especially in these unprecedented times when we’re forced to find new ways to stay connected to friends, family and community.

[10:14] Dalton asks Mary Claire about her transition in moving up to CEO at Vennli and how that might, in some ways be more difficult than coming into a new organization from the outside.

[16:05] Mary Claire shares her bold prediction for 2021 and beyond that market research is on track for an evolution or revolution as the intersection of data, technology and communication becomes more and more essential and the world’s expectation of immediacy increases.

[25:13] Mary Claire shares her best personal and professional endeavors; motherhood and a project where she was able to work on in Guatemala and how through this project she was able to learn from local entrepreneurs.

[30:31] Finally, Mary Claire turns the tables and comes off mute to ask Dalton and Obele how Tinuiti has dealt with and learned from the extreme digital transformation that we’ve experienced in 2020.
People and Companies We Mentioned in the Show
Mary Claire Mandeville was our guest today.

Learn more about research, technology and customer strategy firm Vennli here

Dalton Dorne was our guest co-host
Episode Length: 35:42
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36 min
October 14, 2020Chaos is a Ladder with 18 Coffees Co-Founder and Managing Partner, Caleb Gardner
In This Episode…
Obele and Zach talk politics, social consciousness and rage tweeting in this episode with Caleb Gardner innovation and change expert and the former social media director for president Barack Obama.
[03:12] Caleb plays word association with ‘disruption’ both today and in 2019 and shares the point of view that disruption is inevitable but you get what you’re willing to fight for and the risk that comes from disruption.

[08:49] Caleb digs deep into the variety of ways that Twitter has become a reflection of our lives and a direct driver of the 24 hour news cycle.

[12:21] In his first bold prediction Caleb shares the 18 Coffees point of view that social consciousness and technology are interrelated and that the real time feedback from consumers regarding social change is going to continue and ultimately change how business is done.

[19:22] Caleb teaches us about the return trip effect and explains why we’ve been experiencing such a warped sense of time in 2020.

[28:56] Caleb shares the story of his best working experience - his time working on President Obama’s social team during the first open enrollment of the affordable care act.
People and Companies We Mentioned in the Show
Caleb Gardner was our guest today.

Learn more about consulting firm 18 Coffees here.

Learn more about the Community Partnership network here.
Episode Length: 38:46
Thanks so much for tuning in. Join us again next week for another episode!
39 min
October 07, 2020Hustling for Change with Founder of The Humanity Lab, Veronica Marshall
In This Episode...
Obele and Zach sit down with Veronica Marshall, brand strategist and founder of The Humanity Lab, to get real about current events ranging from social justice to brands and the challenges they face in mastering their narrative during a time when transparency is key. Veronica shares future predictions on Super Bowl winners, a third political party in 2024 and beyond. She also shares why she thinks humans will side for human connection over social media once the pandemic is over and the impact it could have.
[4:06] Veronica admits that although she’s not a huge fan, she sees TikTok as a form of escape, whether that’s giving kids a creative outlet or keeping some couples together; ultimately the platform has brought levity to a year that we all wish would end.

[9:05] Zach digs deep, asking where this digitally first world goes? Veronica goes bold, sharing who she thinks will take home the Super Bowl ring in 2021 and she predicts that by the 2024 election we might see the first independent party for Black Americans.

[17:18] Veronica shares an example of when she helped Walmart reinvent themselves and become the masters of their own ship through their narrative and media relations.

[24:13] Veronica discusses her struggle with the idea of how she could contribute to social justice and how to give back during this pivotal time in history and challenges the listeners to ask themselves the fundamental question ‘what is my protest.’

[31:17] Veronica tells us that the best project she’s worked on was Audi of America and that it started from her being a fan. She didn’t see representation in their marketing which led her to launch a survey and eventually a full-blown marketing strategy of sending “some love and hate mail” to Audi execs.

[41:26] Zach leaves us with the poignant message to ‘give yourself a break and smile... the world is literally and figuratively on fire’.
People and Companies We Mentioned in the Show
Veronica Marshall, M.S. Founder at The Humanity Lab

Learn more About The Humanity Lab

Audi Brand Love
Episode Length: 44:57
Thanks for tuning in. Join us again next week for another episode when we hear from former digital director for President Barack Obama, Caleb Gardner
45 min
September 30, 2020The Spirit of Entrepreneurship with Tracer CEO and Co-Founder, Jeff Nicholson
In This Episode…
We talk to Jeff Nicholson, Co-Founder and CEO of marketing data platform Tracer and advisory board member for Pinterest, Roku and NextDoor. Jeff doesn’t hold back from siding with Apple in the Epic Games controversy, musing why the education ecosystem is going to absolutely implode” and sharing his predictions for the future social media and what he’ll be working on in 2023.
[06:45] Jeff makes a bold prediction on the value of education, the changes we’ll see and the education system’s overall efficacy.

[12:21] Will we see a new type of generational social media network emerge?

[16:33] Zach and Jeff connect over their first jobs and how those traditional corporate experiences shaped their development as leaders and entrepreneurs.

[25:49] Jeff steps into the role of CMO and gives his advice on how to go to market and become the latest and greatest.

[31:04] Jeff turns the tables and asks what’s going on in today’s environment, and what changes will sustain.
People and Companies We Mentioned in the Show
Jeff Nicholson was our guest today.

Learn more about marketing data platform Tracer here.

Hear more of Obele's Off Mute musings on twitter @FreshyOB or Linkedin.

See what else is on Zach's mind on Linkedin
Episode Length: 38:46
Thanks so much for tuning in to Off Mute. Join us again next week for another episode where we’ll be talking to visionary and marketing activist, Veronica Marshall!
39 min
September 23, 2020 Introducing Off Mute, a Tinuiti Podcast
Off Mute is here for the unfiltered insights and industry hot topics. Never shy, the hosts dive into bold predictions and offer listeners a unique glimpse of what's really on the mind of industry leaders.
Find out more information at tinuiti.com/offmute
2 min

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