Your database is your biggest asset in real estate — but only if you know how to nurture it. In this episode of Off Script, Will May and Ashley Cerveny break down the exact marketing plan and client touchpoint system that has driven more than half of their brokerage’s business through sphere, referrals, and past clients.

Learn how to: ✅ Build a consistent touchpoint plan (calls, emails, events, giveaways, and more) ✅ Turn your database into deals (3–10% conversion benchmarks by year) ✅ Balance authenticity, frequency, and value in client communication ✅ Use simple, affordable tools like email marketing and birthday cards that make you unforgettable ✅ Scale from 1 event a year to a full marketing system without burning out

Whether you’re a new agent looking for structure or an experienced realtor ready to level up, this episode will help you create a sustainable and relationship-based real estate business.

📌 Download our free Database Touchpoint Plan Template here: [Insert Link]

🎧 Listen to the full Off Script podcast episode on Apple Podcasts, Spotify, or wherever you get your podcasts.

#RealEstateMarketing #RealEstateAgents #ClientFollowUp #Database #RealEstatePodcast

The Omaha real estate market is changing fast — are you ready? In this episode of the Off Script Podcast, Will May and Ashley Cerveny break down the latest housing trends, buyer psychology, and proven strategies for thriving in today’s market.

We cover everything from adapting to unpredictable buyer behavior to fine-tuning your listings for maximum exposure. Whether you’re a seasoned agent or just starting your career, you’ll get actionable tips on pricing, marketing, and maintaining client relationships that stand the test of time.

💬 Topics in this episode:

• How shifting market conditions are changing buyer and seller mindsets
• The importance of agent adaptability and real communication skills
• Proven strategies for winning listings in a competitive environment
• Why client follow-up is more important than ever
• Lessons learned from working in Omaha’s real estate market

🎯 Who should watch: Real estate agents, brokers, and anyone interested in the behind-the-scenes of the Omaha housing market.

📌 Subscribe for weekly episodes packed with real-world real estate insights and practical tips for building a thriving business.

#OmahaRealEstate #RealEstatePodcast #RealtorTips #HousingMarketUpdate #RealEstateAgentSuccess #OffScriptPodcast

In this episode of Off Script, Omaha real estate power agent Katie Langenfeld joins Will and Ashley to share what’s actually working for buyers in today’s shifting market—and how agents can level up in the process. With over $15M in sales this year and a 1:1 consult-to-close ratio, Katie brings real, practical strategies that both new and seasoned agents can learn from.

👉 Whether you're a realtor looking to improve buyer consultations, communicate more effectively, or create urgency without pressure, this episode delivers.

🎯 What You’ll Learn:

• Why buyer consultations are your #1 conversion tool
• The right way to set expectations in a slower-paced market
• How top agents are winning with empathy and clarity
• Scripts & strategies for better agent-to-agent communication
• Katie’s secrets to keeping showings low and results high
• How to lead hard conversations with confidence and care

🎧 Listen to the full episode on Apple, Spotify, or wherever you get your podcasts.

💬 Like this video? Drop a comment, share with a fellow agent, and subscribe for more real talk for real estate pros.

#RealEstatePodcast #RealEstateTips #BuyerAgentStrategies #OmahaRealEstate #OffScriptPodcast #KatieLangenfeld #AgentTraining #HomeBuyingTips #RealEstateSuccess #BuyerConsultation

Welcome back to Off Script with hosts Will May and Ashley Cerveny! This is Part 1 of our two-part series on how to dominate the second half of 2025 in real estate—and we’re starting with what every agent needs to master right now: working with sellers in a shifting market.

Are sellers really panicking? Is inventory truly out of control? In this episode, Ashley breaks down what’s actually happening with pricing, inventory, and seller psychology—plus real strategies to guide your clients and close more deals.

✅ Learn how to:

• Use data to drive pricing conversations (even when sellers push back)
• Handle tough conversations with confidence and clarity
• Set proper expectations for showings, feedback, and offers
• Identify motivated vs. opportunist sellers—and tailor your approach
• Stay emotionally steady as the market changes

Whether you're a new agent or a top producer, this episode will sharpen your seller-side skills.

📌 Subscribe so you don’t miss Part 2—where we tackle how to work with buyers in today’s market!

🎧 Listen to the full episode on your favorite podcast platform or at [insert podcast link]

#RealEstatePodcast #SellerStrategy #RealtorTips #RealEstateTraining #OffScriptPodcast #RealEstate2025 #ListingAgentTips

In this mid-year 2025 market update, Will May and Ashley Cerveny dive deep into what’s really happening in the Omaha real estate market — with insights you won’t get from the national headlines.

They break down local MLS data from Douglas and Sarpy counties, highlight the stark contrasts between new construction and existing homes, and discuss why understanding market psychology is more important than ever. Whether you're a buyer, seller, or agent, this episode offers actionable advice, honest commentary, and a look ahead at what’s coming for the second half of 2025.

👉 Topics covered:

• New construction trends & buyer incentives
• Why existing home sales remain strong
• How to price listings in a shifting market
• Coaching buyers through expectations
• The tools & skills top agents are using to thrive
• Why 2025 is separating the pros from the pack

📍 This episode is a must-watch for agents, investors, and anyone interested in real estate in Omaha, Nebraska.

🎧 Subscribe and listen to more Off Script Podcast episodes for honest, behind-the-scenes conversations about the real estate industry.

#OmahaRealEstate #MarketUpdate2025 #RealEstatePodcast #NewConstructionHomes #SellerTips #RealtorStrategy #OffScriptPodcast #NebraskaHomes

Join hosts Will May and Ashley Cerveny as they pull back the curtain on their first 45 days since opening their real estate brokerage. In this candid Q&A episode, they ask each other the tough questions about leadership, building a strong culture, overcoming challenges, and the reality versus expectations of launching a business.

👥 What You'll Hear in This Episode:

• What actually builds strong company culture (and what just sounds good)
• How to lead when you don’t have all the answers
• The real surprises (and pain points) of running a brokerage
• The biggest differences between solid agents and top performers
• Honest talk about where they’re winning and where they’re just “winging it”
• Advice and challenges for agents looking to grow

Whether you’re thinking about opening your own brokerage, growing your real estate career, or just love behind-the-scenes business talk, you’ll get actionable insights and lots of laughs.

👉 Drop your questions or experiences in the comments! And don’t forget to subscribe for more real estate leadership and entrepreneurship inspiration.

#RealEstate #Entrepreneurship #RealEstatePodcast #BusinessLeadership #OffScriptPodcast

Listen, like, and share if you found this episode valuable!

What really separates top-performing real estate agents from the rest? Are high achievers born or built?

In this episode of Off Script, co-hosts Will May IV and Ashley Cerveny dig deep into the truth behind high performance in real estate. From the importance of morning routines and obsession with follow-up, to how data tracking and rejection shape growth—they lay out the key habits, mindsets, and systems that fuel lasting success.

🏡 Whether you're a new agent, a seasoned realtor, or just someone looking to level up in life or business, these insights go far beyond real estate. Will brings years of coaching experience, while Ashley shares how she transitioned from healthcare to becoming one of Omaha’s top real estate leaders.

🎧 Tune in to hear:

• What separates top agents in a competitive market
• How to build daily habits that actually move the needle
• Why discipline beats motivation
• The power of tracking your numbers (and using them)
• Honest advice for anyone ready to grow

👉 Don’t forget to subscribe for more unfiltered real estate talk and leadership insights every week!

#RealEstatePodcast #TopAgents #RealtorSuccess #RealEstateCoaching #DailyHabits #MorningRoutine #AgentTips #RealEstateTraining #OffScriptPodcast #ToastRealEstate #EntrepreneurMindset

Welcome back to Off Script! In this episode, host Will May and guest Katie dive into the unpredictable, unscripted moments that define real estate—from managing unrealistic seller expectations 📈 to navigating awkward team dynamics 🤐.

💬 Learn what to say when:

• A seller insists on pricing their home based on Zillow 🏡
• A house isn’t ready for photos (but the shoot is scheduled) 📸
• Team members disengage or plan to leave 🤯

Will and Ashley break down real-world scenarios with actionable scripts, “foreshadowing” techniques, and leadership insights to help agents and team leaders stay in control—without sacrificing their sanity or standards.

Whether you're a new agent or a seasoned team leader, you'll walk away with tactical advice, relatable stories, and a fresh perspective on handling challenges in today’s market.

🎧 Listen now and get the tools to turn tough conversations into growth opportunities—for you, your clients, and your team.

👇 Don’t forget to like, subscribe, and check out the full podcast on Spotify, Apple, or wherever you listen!

#RealEstatePodcast #RealtorTips #LeadershipInRealEstate #RealEstateConversations #ZillowPricing #TeamLeadership #OffScriptPodcast #RealEstateScripts #RealEstateTraining #ToastRealEstate

In this episode of Off Script, hosts Will May and Ashley Cerveny officially introduce their brand new independent brokerage—Toast Real Estate—and share the seven core values that are driving their vision forward.

If you're a real estate agent, team leader, or entrepreneur looking for a fresh brokerage model rooted in accountability, collaboration, and fun, this episode is packed with insight on: 🔹 The values shaping Toast's culture 🔹 Innovative agent models designed for growth 🔹 Why environment and expectations matter 🔹 How to align your business with a brokerage that actually fits you

Thinking about making a move or just curious about what’s possible in today’s market? Stick around till the end—we’ve got a resource just for you.

🎧 Listen now and join the movement to do real estate differently. #ToastRealEstate #RealEstateBrokerage #StartABrokerage #RealEstateCareer #RealEstateTeam #RealEstateCulture #RealtorTips #RealEstatePodcast #OffScriptPodcast #BrokerageModel #RealtorLife

Big news! In this special episode of the Off Script Podcast, Ashley and Ashley Cerveny reveal the behind-the-scenes story of launching their independent real estate brokerage—Toast Real Estate—in Omaha, Nebraska.

From the fears and financial risks to team dynamics and late-night planning, this episode is a raw, honest look at what it really takes to go off script and build something from the ground up in the real estate industry.

Whether you're a seasoned agent thinking about your next move, a team leader dreaming of starting your own brokerage, or just someone who loves a good entrepreneurial journey—this episode is packed with insight, emotion, and motivation.

🔥 Hear how they overcame doubt, created a growth-focused culture, and set the foundation for a bold new brokerage model right here in Omaha.

📌 Subscribe and stay tuned for the next episode, where they’ll break down the innovative systems and standards behind Toast Real Estate.

🎧 Listen now on your favorite podcast platform or right here on YouTube.

#RealEstateBrokerage #ToastRealEstate #OmahaRealEstate #RealEstatePodcast #BrokerageLaunch #WomenInRealEstate #Entrepreneurship #RealEstateTeam #OffScriptPodcast #WillMay #AshleyCerveny #RealtorLife