Welcome to Off The Charts Business!

In this episode, we had the insightful Dr. Crystal Frazee join us to discuss the crucial role of body wisdom in entrepreneurial success.

Crystal emphasized the importance of regular check-ins to assess your needs, setting boundaries, and using your body's cues to enhance productivity and well-being.

She shared valuable strategies for managing energy, decision-making, and team dynamics based on body wisdom.

Discover how integrating body wisdom can transform your approach to entrepreneurship and lead you to sustainable success. Tune in now.

Crystal Frazee's recommendation to get started? Regular check-ins throughout the day to assess how you're feeling and what you need. Consistent times are key – think before getting up, after work, before bed, and before/after meetings. Prioritize your needs and be protective of yourself.

About Dr. Crystal Frazee

Dr. Crystal Frazee is an executive coach, a keynote speaker, and the creator of Attuned Leadership.

Her mission is to teach women leaders to navigate the invisible gendered barriers they face and that traditional leadership and business development overlook.

She blends her expertise in women’s integrative health, leadership, gender studies, and somatics to transform company culture within organizations so women thrive at all levels and to guide individual women leaders to reach their desired success without compromising their satisfaction or burning out.

In her spare time, she's sipping tea, walking the lakeshore, writing her book, and hanging out with her two fiery daughters and husband in West Michigan.

Visit her website here: https://crystalfrazee.com

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

In this episode, I had an insightful conversation with Mike Morrison about the key strategies for membership business success.

We delved into the importance of trust, transparency, and personalized experiences for members.

From data collection to onboarding processes, we covered it all.

Discover how to retain and engage members, increase lifetime value, and create a thriving membership ecosystem.

Plus, get exclusive tips on exit surveys and managing cancellations.

Whether you're a seasoned entrepreneur or just starting out, this episode is full of actionable advice for your membership.

"Cancellations are not a condemnation. People leave memberships for temporary reasons. Understanding their needs is crucial to improving the membership experience." - Mike Morrison

About Mike Morrison

Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's spent over 15 years as the driving force behind countless successful membership businesses.

He's the host of an award-winning podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement.

“Memberships need to stand on their own rather than being heavily reliant on the founder's involvement. It's about creating a community that thrives on its own." - Mike Morrison

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

In this episode, our guest Elayna Snyder delves into creativity and its impact on business growth.

Elayna shares her journey of unintentionally finding her way into entrepreneurship and highlights the significance of owning one's perspective and using creativity in problem-solving and client engagement.

You will gain insights into fostering creativity in your business and reframing your thinking as you navigate the entrepreneurial journey.

You’ll get actionable advice to redefine your creativity and business growth.

About Elayna Snyder

Elayna Snyder is a trusted advisor to top leaders and coaches and is renowned for translating seemingly inarticulable ideas into concrete reality.

Drawing on her previous background of teaching and art, Elayna is at the forefront of redefining how we think about marketing and business growth strategies. overlook your most powerful asset: Your creativity.

She defines creativity as your expression of how you see the world. It is your creativity that fuels everything you do from how you lead, to how you problem-solve, to the last email you sent.

Join us as Elayna takes us on a journey to redefine how you see your creativity. She’ll guide you through a series of reframes and simple practices inspiring you to own your perspective, unlock your creativity and create your best yet-to-be imagined opportunities.

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

In this episode of the Off The Charts Business podcast, we delved into the powerful concept of Jobs To Be Done with the insightful Carolyn Beaudoin.

We explored how understanding customer needs and tailoring messaging using the Hybrid One Reader can transform your business.

You’ll discover how this approach led to a 50% increase in revenue for one business, and learn about the versatile application of this concept across various marketing assets.

Plus, you’ll learn about the essential tools and research methods to create your own Hybrid One Reader. Tune in to improve your approach to customer understanding and messaging!

"The Hybrid One reader concept helps us speak directly to one reader, finding overlap in the 'jobs to be done' that customers hire our product for." - Carolyn Beaudoin

1. Jobs To Be Done Insight: Understanding the "jobs to be done" framework is essential for mapping customer journeys and tailoring marketing strategies to meet customer needs across different segments.

2. Hybrid One Reader Concept: Leveraging the "Hybrid One Reader" approach can help businesses speak directly to multiple customer segments. It’s especially useful for static assets like websites and when segmentation is not feasible.

3. Tailored Testimonials: Crafting tailored testimonials aligned with different customer segments and desired outcomes is pivotal for resonating with diverse audiences and driving conversions.

About Carolyn Beaudoin

As a messaging strategist and conversion copywriter, Carolyn helps growth-focused subscription businesses drive repeatable and reliable revenue with an optimized web and email ecosystem.

Carolyn is the co-founder and Head of Creative Strategy at Boxcar Agency. Carolyn is best known for her teaching in Copy School by Copyhackers. Follow her on LinkedIn.

Get Carolyn’s template right here: https://www.boxcar.agency/off-the-charts

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

In this episode of Off The Charts Business, guest Andy Guttormsen shares insights into building successful communities for businesses.

He discusses the advantages of smaller communities, examples of clients moving off social media, and tips on nurturing new and long-term members.

Surprisingly, smaller communities were found to be more successful, and building a community can start in just a few weeks.

Tune in to hear more valuable tips and inspiring success stories in the world of community building.

The Power of Community

1. Smaller communities deliver more value: Smaller communities allow for more personal connections, deeper engagement, and tighter-knit relationships among members, which can lead to more meaningful interactions and outcomes.

"A lot of people think bigger is better. If you look at the communities that were very well respected and beloved... A lot of times, the smaller, the better."

2. Finding the right pricing strategy: The value proposition and signature offerings of a community should help determine the appropriate pricing. Communities can come in various price points depending on the value they offer and the type of customer they serve.

3. The power of human touch: Even as automation plays a role in community management, the genuine human connections, friendships, and private discussions that occur behind the scenes can be as valuable as public engagement, shaping and sustaining the community over time.

About Andy Guttormsen

Andy Guttormsen is the Co-Founder and CRO at Circle. He was on the founding team at Teachable ($250m exit), and went on to co-found Circle in 2020. Circle is now the world’s leading community platform for creators and businesses with customers like Adobe, Webflow, Brendon Burchard, Pat Flynn, Modern Fertility, Harvard Alumni, and 9,500+ others.

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

I have something special for you today.

It’s an Off The Charts Business podcast episode all about being the lead magnet in your business.

Not a PDF, a funnel, a course, a video series… You, yourself.

This episode delves into the concept of being a lead magnet for your own business, staying authentic and creative, and finding joy and fulfillment in your work.

You’ll gain practical advice on differentiating between active and inactive tasks and exploring unique ways to put yourself out there to attract clients.

Tune in for an inspiring conversation on making brave choices in business and promoting positive change!

About Shawn Fink

Shawn Fink is a business design strategist and courage coach who helps build vibrant, mission-driven businesses & energize the visionary founders who run them.

She's the founder of the Brave YES Business Advantage™ Framework. A Team Facilitator. Keynote speaker. Writer. And a former journalist.

Get Shawn’s Brave YES Business Advantage™ Checklist:

Feel free to listen to this episode on the go in your favorite podcast player, just look up “Off The Charts Business”.

I’ll be back next week with a written Momentum Memo newsletter.

Thanks for listening, this is a good one!

-Nathalie

Excited to share the key takeaways from the latest episode of Off The Charts Business, featuring the incredible Lenka Lutonska discussing her Energetic Breakthrough Method and the power of creative consciousness in business. Here are the highlights:

🔮 Embrace Creative Consciousness: Lenka emphasizes the importance of accessing the "higher mind" for intuitive ideas and solutions, and aligning with one's real self to create from within.

🚀 Strengthen Intuitive Intelligence: Learn the 4-step routine for strengthening intuitive intelligence, including offloading negativity, visualizing success, seeking internal guidance, and implementing ideas.

💡 Balance Logic with Energy: Lenka and Nathalie delve into the need for entrepreneurs to balance logic and creative consciousness, and to not stay in a problem-solving mindset, but to access the "magic beyond our minds, beyond our logic" for transformative results.

Tune in to the episode to explore these fascinating insights! And don't miss Lenka's book, "Energetic Selling and Marketing," for a deeper dive into energetics in business.

Lenka Lutonska's journey began in Slovakia, where she struggled with bulimia and low self-esteem at a young age. Instead of beginning university as planned, she made a bold decision to start anew in London, believing it to be a city where dreams come true. Working at McDonald's and immersing herself in the study of the human mind, Lenka eventually became one of the top NLP trainers.

This paved the way for her to launch her own successful business, lose it all because of a bad partnership, and then rebuild the one she has today, where she continues to help others transform their lives. Her past struggles fuel her passion for empowering others, making her a source of inspiration for many.

You might have thought to yourself...

After I reach this next milestone, then I'll take a vacation.

Once this launch is over, I can slow down and rest.

When I get things to the next level, then I'll take better care of myself.

Sound familiar?

This is part of the Myths of Momentum series, where we’re looking at what we’ve been told success should look and feel like. We often imagine that success should come easy, happen quickly, and be fun. 

Writing is painful.

Folding laundry is painful (or at least no fun).

Running a business is stressful. No matter how awesome the people who work with you are, there are stressful moments.

We often believe that if it's meant to be, it will be easy.

Maybe success will come easy, and that would be a sign that we're on the right path...

So if success isn't forthcoming, we doubt our decisions and end up quitting... often right before our efforts pay off.

This is part of the Myths of Momentum series, where we’re looking at what we’ve been told success should look and feel like. We often imagine that success should come easy, happen quickly, and be fun. 

We all want quick results. Don't we? But what if that isn't the point?

This is part of the Myths of Momentum series that I'm starting where we're looking at what we've been told success should look and feel like we often imagine that success should come easy, happen quickly, be fun, and is the ultimate reward.