Off The Charts Business Podcast with Nathalie Lussier

As creative entrepreneurs, we’re awesome at creating, building, and adding new things to make our businesses bigger and better. You might have dozens of ideas for new programs, products, or offerings that can help so many people. But sometimes this constant focus on adding new things to our business portfolio can take a toll, and […]

Do you ever feel pigeonholed? It’s time to escape and break out of that rut! We’ve all been there. You start off going in one direction and soon everyone recognizes you for it, and it’s hard to break free. Subscribe to the podcast on iTunes Subscribe via RSS (non iTunes) Subscribe on Stitcher

Coming up with a name for your business or a tagline for a product or offering can be a head scratcher. You want your name or tagline to deliver so much meaning, while remaining short and to the point. In this episode, I share 4 tips for how to come up with your tagline. Subscribe […]

A business isn’t a business if you don’t have any clients or customers. So the natural inclination is to start advertising your company in the hopes of “getting some.” But that begs the question: how much should you invest to advertise your business, and what are the best forms of advertising? The answer is that […]

What’s the number 1 skill that every entrepreneur needs to be successful in business? It’s not how to build a website, how to make sales, or even how to hire great people. The top skill that’s going to guarantee your success is learning how to learn and adapt. The only constant today is change. Becoming […]

Belonging. We all crave this feeling of belonging, being part of a group of people who love and accept us. It’s primal. We know that we have a higher chance of survival if we’re part of a group that will take care of us if we need it. Subscribe to the podcast on iTunes Subscribe […]

Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated. Hmm…sounds like what most men say about women too: ever changing and complicated. So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that comes […]

Most of us solopreneurs and small business owners don’t pitch our companies to big venture capitalists to raise funds, and as a result we tend not to grow as quickly. But we also retain full ownership over our businesses, and that means we get to call the shots. So what are the 3 biggest mistakes […]

Today I’m going to break down the anatomy of a successful sales email. There are tons of different ways to use psychology and copywriting tricks to write emails that convert to sales, but they don’t always feel good. The way I’ve naturally evolved to write sales emails is not to send marketing but rather to […]

Imagine this: you get an email from a friend with a screenshot and a link to a website that seems suspiciously familiar. The blood drains from your face and it hits you in the gut: someone copied your stuff. It happens more often than we think in this online world of ours because it’s so […]