In this episode of Off the Record Marketing Deconstructed, the 5 & Rise team explores the past, present, and future of video content marketing. They examine the rise of TikTok, the shift from personal to brand-centric content, and the role of short-form versus long-form videos. They also cover the history of other platforms like Vine and YouTube along with the various strategies brands can use to optimize their presence across multiple social media channels. 

00:00 Introduction to Video Marketing
00:48 The Rise of Short-Form Content
02:46 TikTok vs. Vine: A Comparative Analysis
05:24 The Evolution of Video Platforms
09:00 The Role of YouTube in Modern Marketing
11:18 Strategic Use of TikTok for Brands
15:10 Challenges and Opportunities in Video Marketing
20:48 The Future of Video Content
27:15 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

In this episode of Off the Record Marketing Deconstructed, the hosts discuss the different demographics associated with various social media platforms, including Facebook, YouTube, Instagram, TikTok, Snapchat, Twitter, Pinterest, and LinkedIn. They analyze user gender distribution, age brackets, and engagement rates, offering insights for marketers to effectively target their ideal clients.

The episode also delves into the evolution of these platforms and the implications for future marketing strategies.

00:00 Introduction to Audience Targeting by Social Media Platform
01:29 Diving into Facebook Demographics
03:53 Exploring YouTube Statistics
06:41 Instagram Insights
09:08 TikTok Trends and User Behavior
13:37 Snapchat Usage and Demographics
16:07 Twitter/X: News and Engagement
19:11 Pinterest: The Niche Platform
20:56 LinkedIn: Professional Networking and Content
26:36 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

There is a crucial distinction between leads and conversions when it comes to marketing strategy. The team at 5 & Rise Marketing Solutions dives into the process of generating and nurturing leads, setting realistic client expectations, and the importance of consistent messaging across all platforms. Emphasizing the involvement of metrics like engagement rate and frequency, the conversation offers insights into the various touchpoints needed before a successful conversion. The episode concludes by highlighting the need for a strong foundational strategy before launching ad campaigns to ensure a seamless lead-to-client journey. 

00:00 Introduction to Leads and Conversions
00:45 Understanding Leads vs. Paying Clients
01:52 Setting Up Effective Ad Strategies
04:26 Qualifying and Nurturing Leads
05:51 Importance of Location and Expectations
08:57 Metrics That Matter
12:00 Holistic Marketing Strategies
17:52 Client Goals and Advertising Platforms
21:23 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on marketing strategies. They cover how large events influence both local and national communities, and examine emerging trends that marketers should be aware of. Key topics include the importance of building community engagement on social media, the shift towards athlete-centered campaigns, and the strategic planning required for events like the Olympics and World Cup. 

The conversation also highlights the role of humor in advertising, the changing landscape of viewership with platforms like Peacock, and the opportunities for local businesses to capitalize on these events.

00:00 Introduction to Today's Episode
00:50 The Impact of the Olympics on Marketing
01:17 Athlete-Centered Campaigns
02:17 Humor and Fun in Olympic Ads
03:19 The Role of Streaming Services
04:56 Consumer Behavior and Urgency
06:27 Social Media and FOMO
13:20 Local and National Marketing Opportunities
15:55 Planning for Future Events
21:47 Real-Time Marketing Strategies
26:49 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons. 

Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns. 

00:00 Introduction to Holiday Campaigns
01:20 Planning for Retail Holiday Campaigns
02:59 Service-Based Businesses During Holidays
03:38 Post-Holiday Advertising Strategies
05:03 Understanding Consumer Behavior
06:45 Seasonal Campaigns and Financial Clients
08:26 Advertising Budgets and Bidding Systems
12:20 Optimizing Ad Spend During Peak Times
19:03 Holistic Campaign Strategies
29:17 Competing with Big Retailers
30:57 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios.

The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedIn's connection methods and the importance of aligning social media metrics with overarching business goals.

0:00 Introduction to Instagram Trends and Analytics
01:13 Instagram Carousel Updates: Impact and Opinions
03:18 Exploring the New Instagram Features
12:40 Instagram's Shift to Portrait Aspect Ratio
22:44 Instagram Metrics: Views vs. Followers
32:54 LinkedIn's Unique Approach to Engagement
35:47 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies.  They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends.

The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate.

00:00 Navigating Marketing Challenges and Client Expectations
00:40 The Complex Journey of Identifying the Ideal Client
02:03 Marketing Ethics and Societal Norms: A Delicate Balance
06:26 The Evolution of Target Audiences and Brand Strategies
09:15 The Impact of Trends on Marketing and Brand Identity
13:32 Adapting to Generational Shifts: The Future of Branding
14:47 The Streaming Wars: Lessons from Netflix and Blockbuster
18:16 The Future of Streaming and Content Consumption
19:50 Evaluating the Sustainability of Streaming Services
25:00 Reflecting on Marketing Strategies and Audience Engagement

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.

Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success.

00:00 NBA All-Star Week: Diving Into Marketing Innovations
01:15 The Shift Towards Authentic Marketing
04:53 Exploring Kanye West's Marketing Genius
07:18 The Importance of Authenticity in Marketing and Sales
11:15 Innovative Marketing: Blending Old and New Strategies
12:07 Creative Direct Mail Ideas: The Key to Connection
12:56 Wrapping Up: Everything Old Is New Again

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.

Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success.

00:00 NBA All-Star Week: Diving Into Marketing Innovations
01:15 The Shift Towards Authentic Marketing
04:53 Exploring Kanye West's Marketing Genius
07:18 The Importance of Authenticity in Marketing and Sales
11:15 Innovative Marketing: Blending Old and New Strategies
12:07 Creative Direct Mail Ideas: The Key to Connection
12:56 Wrapping Up: Everything Old Is New Again

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

The team at 5 & Rise delves into the comprehensive process of evaluating and enhancing a company's brand across various social media platforms. They discuss the importance of a holistic approach, assessing brand presence, and the significance of consistency in messaging.

The roundtable discussion also covers the misconceptions companies might have about digital marketing and the necessity of a thorough brand assessment before launching ad campaigns. Emphasizing the evolving landscape and the effect of the pandemic on consumer behavior, they highlight the importance of authentic messaging and the interconnected nature of different marketing channels.

00:00 Unlocking Brand Potential Across Social Media
00:31 The Five and Rise Approach: Beyond Just Ads
01:47 Holistic Marketing: A Credibility Game
03:47 The Power of a Comprehensive Brand Assessment
06:03 Maximizing Online Presence and Consistency
06:59 Navigating the Digital Landscape: A Brand's Journey
17:08 The Importance of Authenticity in Digital Marketing
21:39 Adapting Marketing Strategies in a Post-Pandemic World
24:36 Reflecting on the Evolution of Marketing and Social Connection

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/