Welcome to the second episode of the Off The Record Podcast – where industry experts and insiders, unpack the biggest trends shaping today’s music and creator economy.
In this episode:
We dive into the core difference between branding and marketing: branding is understanding your audience, marketing is finding them. You’ll learn how to shape your look, sound, and story into a clear identity that fans connect with, and discover practical ways to share that identity across platforms.
From social media to streaming, we’ll explore how independent musicians can compete, stand out, and create lasting impact—without needing a major label.
Whether you’re a producer, songwriter, or DIY artist—you’ll get actionable insights to help you navigate the music business with confidence.
Subscribe for weekly episodes designed to give independent musicians the tools they need to grow. Don’t forget to follow and share so more artists can join the journey.