Off the Record with Aram

On today’s episode of the Off the Record series, our guest is Chief Revenue Officer, Marcus Cauchi.

Marcus collaborates with ambitious founders and CEOs of disruptive technology companies in the £10-£50m turnover range to increase revenue quickly and effectively. He is also co-Author of Making Channel Sales Work, founder of Sales: A Force For Good and produces 2 podcasts of his own – ‘Scale Ups & Hypergrowth’ and ‘The Inquisitor’.

In this episode you’ll learn some pro prospecting pointers, how to cultivate the best approach for your sales team, and what it really takes to understand your customers journey.

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A New Jersey native and business graduate of Washington University in St. Louis, Bethany joined Venture For America after college. She led marketing for start-ups, Filestack and VidGrid before shifting gears to pursue her own entrepreneurial aspirations to co-found Sendspark in 2019.

Sendspark is a video messaging platform for businesses to record & send personalized videos to customers. Users can record themselves, their screen, or request videos from others. Businesses are able to use Sendspark for onboarding new users, announcing new features, customer support, and more.

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Key talking points:

- PR stunts and making your brand unforgettable
- Advice on building your brand through influence and not audience
- Importance of word-of-mouth marketing

About Saul:

Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers.

He has worked with high-profile companies such as FreshBooks and Xero and the creative mastermind behind many of the edgy marketing campaigns run by Nike, Ebay and Rogers.

Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.

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Key talking points:

• What you need to be a customer centric organisation 
• Early adopters vs product market fit 
• Managing high churn rates 
• Ways to engage your engineers

About Sam:

Sam is the Founder of Pavilion (former Revenue Collective) and also hosts the Sales Hacker Podcast. Prior to Revenue Collective, he spent 15 years leading go-to-market teams in the greater New York City area and was  a CRO and SVP Sales at several fast-growing start-ups.

He’s helped businesses scale revenue anywhere from $0 to just shy of $300M and has been instrumental in the raise of more than $1B in institutional capital across various companies.

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Lee gives his insight into how you can identify a realistic launch date for your product to avoid overspending on your development.

Airborne App is a Sales Engagement application, purpose built for marketing agencies. Users can manage multi-channel sequences via email, phone, and LinkedIn touches. 

Check out Airborne App here:
https://www.airborneapp.io/

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Key talking points:

- How to sell your product to customers on a sales call
- Qualities of a good leader and how to be truly great in any role
- Running productive one-on-one meetings with your employees

Check out how Sales assembly works: https://www.salesassembly.com/

About Christina:

Christina is the President at Sales Assembly with 15+ years of overall sales experience, and 10+ in leadership for B2B Tech companies. 
She has a proven track record of leading organizations to growth & profitability through creative, strategic, and targeted global and domestic sales. 

Christina has a genuine passion for building culture, coaching & developing leaders, and producing top-performing sales teams across small to enterprise organizations in various industries. On a daily basis, she is energized by the opportunity to help companies of all sizes scale, at scale.

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Key talking points:

- Swish’s career journey as an entrepreneur
- How to build your brand and community effectively through social media
- Prioritizing what’s important as an entrepreneur and managing your time

About Swish:

Gen Z entrepreneur and venture capitalist Swish Goswami has consulted for Fortune 500 companies such as Google, Western Union and American Express.

He has a passion for public speaking and has given multiple TEDx talks. He is even on the list of Canada's Top 20 under 20 and was a UN Youth Ambassador.

Now, Swish is the CEO of an audience engagement platform,Trufan, that helps brands generate, segment, and activate first party data where his company has  raised over $4.1M to date (from several NBA players and venture firms).

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Discover Art’s views on the importance of building a strong team of “passionate people”, who can become “true assassins” for your company. We also talk about taking the reins of responsibility as a founder, and what that role actually means. As well as the value in continuously learning and developing your own skills to be the best.

The CircleIt platform allows users to send cards, media, and gifts to loved ones across time. Art shares with us the story behind his idea, claiming he owes much of his success to the personal connection he has to his product.

You’ll learn how to increase trust and minimise risk along your founder’s journey in this enlightening interview.

About Art and his company:
Founder & CEO of CircleIt. A generational platform that gives you the ability to send cards, media and gifts to your loved ones across time. The story behind CircleIt - Growing up, my father always had his camera around him, taking pictures and video at every family gathering. Photos would be developed and videos copied – and gifted to family members near and far. He always felt a tremendous amount of joy watching people’s reactions to these special gifts.

Over time, he began writing notes, documenting memories and creating handmade cards that he would stash safely away in a large box alongside his treasured family photos and beloved old home movies. My father left behind this box overflowing with photos, stories, cards and gifts for future life events with specific instructions on how and when to share these treasures with his beloved family. He wanted his legacy to live on – and for his family to continue experiencing his love long after he was gone.

CircleIt was built to replicate this unique gift. Built for my mother to help carry on his legacy. Built so that others can experience the joy it has given all of us. Built in memory of my father. 

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Key talking points:

• How Grant approached fundraising process
• What Grant was looking for to make his best hires
• Challenges and failures of building Unstack community
• What Grant would do if his company went bankrupt

About Grant 

Grant started his entrepreneurial career delivering paper and is the CEO of Unstack his latest startup and the company just at the end of last year announced $3.1M in funding. The company provides a no-code marketing platform that gives marketers and entrepreneurs the fastest way to launch and scale a business.

Want to see future episode highlights? You can add me on Linkedin here.

Key talking points: 

- How Stephen quit his job to start his first company

- Wiza could potentially replace zoominfo for B2B companies - why/how

- Relevance vs context of your sales/marketing emails

- Stephen’s views on bootstrapping vs taking capital

- Saying no to new shiny opportunities as a CEO

About Stephen:

Stephen used to run an outbound sales agency. Later launched a company called Wiza with his agency’s profit. He bootstrapped it to $160,000 MRR in 16 months. 

Wiza creates email lists for your outbound efforts from LinkedIn.