Off the Record with BJ Murphy

Small businesses and non-profits need to listen up! The Facebook News Feed changes will not help you. You must adapt AND fast! Today, BJ Murphy gives you a very simple way to do that and reiterates some effective methods mentioned in Episodes 19 & 20.

http://www.bjmurphy360.com

In today's episode, BJ discusses the open and click-through rates of email, text messages, and Facebook Messenger. How do these numbers impact your marketing? And, is email marketing dead?

In today's episode, BJ recounts losing the Mayor's race after serving for the last 8 years. More importantly, he discusses what he did next and how he used the moment to teach his oldest daughter.

Since Facebook is making changes to the News Feed social media marketers will have to adapt. Here are two strategies I'm using to do just that. I'd love to get your feedback on some other best practices. Feel free to call in on Anchor.fm or email me at [email protected].

Here's a quick episode featuring Call-ins from other Anchor.fm podcasters from around the world. We are all having a conversation about the new Facebook News Feed changes and whether that's a good thing or not. If you listen intently, you'll pick up a few nuggets that could help your business. Here's to your success!

Mark Zuckerberg Lost $3.3 Billion Because of This and He's Right

Facebook caused a stir this past week with the announcement of an impending change to the News Feed that will affect all pages. This development means that business pages (publishers and brands) will have more pressure on them to create content that generates conversations, to stand a better chance of being seen in News Feeds.

Mark Zuckerberg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”

In this episode, BJ explains how the new rules will change the way social media marketers interact with Facebook.

Key points

- What will and what will not be impacted

- Get more creative in driving conversations because Facebook will prioritize such content

- Businesses will rely more on paid advertising AND expect ad costs to go up

- Opportunities on Facebook Live

Make sure you subscribe to the BJ Murphy 360 Podcast and check out BJMurphy360.com. As always, feel f

In today's show, BJ Murphy describes a friend who is thinking more about the future than ever before. They had a conversation about how personal branding maybe the outlet he needs to capitalize on his experience and skills, while maintaining a rewarding job.

In today's podcast, BJ describes why you should consider a personal brand, how to go all in on your strengths, and he leaves you with a few resources to tap into.

Here's to your success!

In today's show I discuss four philosophies that I use on a daily basis to drive engagement for my clients and myself. I tell a few stories and give practical tips to try immediately for increased social media engagement. Also, many of you have either "favorited" my Anchor.fm station or called in with some thoughts...and I give you a little shout out. Thank you! If there's some value to you in today's show, please share with a friend and/or call in with your thoughts. To your success!

Chapter Books vs Micro Content - How my reading habits have evolved

On today's BJ Murphy 360 podcast we discuss how to increase Facebook Likes, how to use Facebook Lead Ads to increase Mailchimp subscribers, and then we had two special call-ins. These podcasters helped answer the question "How can I promote this podcast?" Here's to your success!