Off To Market™

Scot is madly passionate about invention and he explains why a large number of patents originate in Australia and New Zealand.

Hamish and Scot talk to OH Marketing’s Creative Director, Michelle O’Hara about marketing strategy, social media and marketing trends.

Michelle was very kind to impart her knowledge and advice that will help investors and entrepreneurs navigate the complex world of marketing strategy. You will gain an understanding of the various marketing platforms that are needed to get your message in front of your market.

If your current marketing strategy is either based on ‘hope’ or using a ‘scattergun’ approach, then you need to listen to this episode.

Scot explains why simplicity is the key to not only a great functioning product, but it’s also the best way to protect your idea and most importantly, your business profits.

This week Hamish and Scot talk about using professional service providers as part of your entrepreneurial journey. Are they a cost or an investment? As you’ll hear from Scot, the benefit of using his services is not just great product design. As an industrial designer, he can allow you to access R&D tax incentives as well as a wealth of knowledge around tooling, cost control, and how to design a product to ensure you can maximise your profit.

Hamish talks about why the relationship between the entrepreneur and the service provider has to be a level playing field. Hamish explains why the term ‘service provider’ is not ideal because of the relationship to work both parties have to be ‘peers’. Hamish offers some interesting perspectives on the working relationship and why as an entrepreneur it’s vital that the people you engage for your project offer ‘pushback’. If you’re not being challenged, are you getting the best value?

We discuss brand culture and the role it plays in both product design and carving out a position in your marketplace.

Scot talks about how product design can influence brand culture, and explicitly how decisions made during the design phase can either contradict or conform to a businesses corporate identity.

Hamish discusses the intricacies of determining and upholding a brand culture for both products and service businesses. He talks about the need for organisations to go much deeper than the visual brand to build a profitable organisational culture.

Scot and Hamish talk about why videography is vital to the entrepreneur and inventor when it comes to selling an idea and product to investors.

Video is a potent medium as it allows you to convey why an invention is useful and saleable within a short timeframe.

Scot and Hamish share their experiences and advice when it comes to working with a videographer to get a result that will help you obtain investment funding or sales.

Paul Nielsen is with us again this week to discuss one of the greatest threats to your business. Paul explains what the most significant cybersecurity threats are for your business this year and what the emerging threats will be for 2020 and beyond.

Paul trained at Harvard University and is a certified cybersecurity risk advisor.

Cybercrime is big business globally. The current estimates are that by 2023, cybercriminals will take 1.4 Trillion Dollars from the global economy. Having a cybersecurity strategy is not just a concern for big business. If you are an entrepreneur, inventor or start-up, a security breach could cost you your entire business and reputation.

Paul offers pertinent advice on how you can minimise your risk and exposure to cybercrime.

Scot and Hamish talk with Paul Nielsen again this week on the intricacies of how to determine the value of your business. Learn the difference between the Discounted Cashflow (DCF) and Capitalisation and Future Maintainable Earnings methods of valuing a business.

Should you use an accountant to value your business? Paul explains why some traditional methods of valuation may result in you leaving money on the table when you sell your business.

This week Scot and Hamish talk to music educator and the inventor of BuzzBuddy™, Lisa Holownia. Lisa tells us her story about the BuzzBuddy™ from prototyping all the way through to getting the product on the shelf and being sold around the world. 

Special guest, Paul Nielsen talks to us in detail about how to set up a company to make it attractive to potential buyers.