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Off Topic to On Target: Leadership, D2C’s Evolution & the Creator Economy
In this episode of The Orita Podcast, Aaron Schwartz sits down with Tetsuro Miyatake, CEO of Off Topic, one of Japan’s top tech podcasts, and investor at Harizury, for a global view of what’s next in commerce, content, and consumer tech.
Together, they unpack:
• Why Japan’s retail landscape may hold the key to DTC’s future and why most U.S. brands fail to break in
• The "attention + trust" equation: how AI is flooding the content market, and why effort and intimacy are the new creative currency
• What creators get wrong about building brands and how smart founders are hiring creators instead
• From Anchor to IRL pop-ups: how Tetsuro’s side project turned into a media powerhouse, and what U.S. brands can learn from Off Topic’s rise
• The Harizury playbook: what Tetsuro looks for when investing in early-stage software and DTC startups across both sides of the Pacific
👥 Meet the guestTetsuro Miyatake, CEO of Off Topic & Investment Manager at Harizury
🎙 Hosted byAaron Schwartz, Co-Founder & Co-CEO at Orita.ai
[00:00] How Orita Met Off Topic: When Founders and Podcasts Collide[02:42] From Side Hustle to Media Powerhouse: Off Topic’s Unlikely Rise[05:29] Why U.S. Brands Flop in Japan (and How to Get It Right)[08:07] Inside a VC’s Head: What Actually Gets Funded[11:01] Founders That Win: The Traits Investors Actually Bet On[13:48] Attention ≠ Impact: Why Marketing Is Broken (and How to Fix It)[16:21] AI Is Flooding the Feed, What Comes After Cheap Content[19:06] The New Gold Standard: Attention + Trust = Brand Equity[22:04] Creators over Celebrities: The New Face of Authentic Growth[24:59] From Clicks to Community: How IRL Builds Loyalty in 2026[27:27] Startup Gaps Nobody’s Solving (Yet)[30:02] Cracking Japan: How to Actually Enter a Hyper-Savvy Market
🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.
🚀 Get your free email audit from Orita, turn segments into superpowers: https://orita.ai
🎧 Listen on Spotify & Apple
📩 Subscribe for more founder‑grade retention intel
View all episodes
By Aaron SchwartzIn this episode of The Orita Podcast, Aaron Schwartz sits down with Tetsuro Miyatake, CEO of Off Topic, one of Japan’s top tech podcasts, and investor at Harizury, for a global view of what’s next in commerce, content, and consumer tech.
Together, they unpack:
• Why Japan’s retail landscape may hold the key to DTC’s future and why most U.S. brands fail to break in
• The "attention + trust" equation: how AI is flooding the content market, and why effort and intimacy are the new creative currency
• What creators get wrong about building brands and how smart founders are hiring creators instead
• From Anchor to IRL pop-ups: how Tetsuro’s side project turned into a media powerhouse, and what U.S. brands can learn from Off Topic’s rise
• The Harizury playbook: what Tetsuro looks for when investing in early-stage software and DTC startups across both sides of the Pacific
👥 Meet the guestTetsuro Miyatake, CEO of Off Topic & Investment Manager at Harizury
🎙 Hosted byAaron Schwartz, Co-Founder & Co-CEO at Orita.ai
[00:00] How Orita Met Off Topic: When Founders and Podcasts Collide[02:42] From Side Hustle to Media Powerhouse: Off Topic’s Unlikely Rise[05:29] Why U.S. Brands Flop in Japan (and How to Get It Right)[08:07] Inside a VC’s Head: What Actually Gets Funded[11:01] Founders That Win: The Traits Investors Actually Bet On[13:48] Attention ≠ Impact: Why Marketing Is Broken (and How to Fix It)[16:21] AI Is Flooding the Feed, What Comes After Cheap Content[19:06] The New Gold Standard: Attention + Trust = Brand Equity[22:04] Creators over Celebrities: The New Face of Authentic Growth[24:59] From Clicks to Community: How IRL Builds Loyalty in 2026[27:27] Startup Gaps Nobody’s Solving (Yet)[30:02] Cracking Japan: How to Actually Enter a Hyper-Savvy Market
🌐 Check out Orita.ai for more episodes of The Orita Podcast, where we sit down with the most interesting operators, marketers, and founders in e-commerce to talk about what’s working right now. Hosted by the Orita team. Orita uses machine learning to help brands send smarter, more profitable marketing, by figuring out who actually wants to hear from you and when.
🚀 Get your free email audit from Orita, turn segments into superpowers: https://orita.ai
🎧 Listen on Spotify & Apple
📩 Subscribe for more founder‑grade retention intel