This week on the podcast, we are talking with Racheal Cook, an MBA-trained business growth strategist and founder of The CEO Collective. She shares her story of leaving the corporate world and starting her own business. She also explains how to get real conversation rates to decide which marketing strategy will work for you. In addition, we discuss the impact of small audiences and how they can help you reach your goals, the minimum recommended price point for your signature offer, and how you can verify if it will create the revenue you need to pay yourself well! Tune in for more genuine insights from Racheal.

Topics discussed in this episode:

* Why Racheal left the corporate world* How Racheal started her solo career as a “yogipreneur”* When low price point products make sense and how to serve fewer people at a higher price point* Why audience size is essential for your business strategy* The importance of thinking about visibility differently* Three core ways to start growing your audiences* How to optimize for simplicity in your business* Why you have to know how many clients you want to serve and how much you want to make* How to build all of your services into your selling prices

Quotables:

For small businesses looking for support, coaching, or education, it’s essential to consider who they are getting that information from. – Racheal CookClick To Tweet

If your business doesn’t align with your life, what’s the point; It will be challenging and frustrating. – Racheal CookClick To Tweet

Once we know that we’re hitting on a thing that people are actively searching for, we ensure we maximize that in as many ways as possible because that’s a great free source of traffic that will grow the lifetime of your business. -…Click To Tweet

You can’t pivot and adapt fast enough if you don’t know your numbers. – Racheal CookClick To Tweet

You don’t need to worry about spending other people’s money; that’s their decision. – Racheal Cook