Adam learned a lot about offers from his mentors Russell Brunson and Steven Larson. He attributes a lot of what he knows to them, but he's also learned a lot from his own experiences of launching products in red oceans. He learned how to reposition them into the untapped blue oceans and has reaped the benefits. If you're struggling to offer something everyone thinks they either already have or no longer need then this episode is for you. Listen in to learn how to target and eliminate concerns through intenal beliefs, external beliefs, and the vehicle that delivers the message.