If you’ve followed the rise of soccer in the United States – America’s sport of the future since 1971 – you know his voice, you know his humor, you know his unrivaled passion. He is Roger Bennett, the co-founder of the Men in Blazers Media Network. By the way I stole the line about the sport of the future from Rog, who likes to say some version of that at the beginning of his podcasts.
We are speaking to Rog at a truly monumental moment for his beloved sport. The World Cup is finally here, running in 16 cities across the United States, Canada, and Mexico – but mostly the United States
Rog insists here, now, finally, with the world’s eyes on America’s stewardship of the most glorious sporting event on earth – this will be the moment it officially becomes the sport of the now. Not just during the World Cup, but after it.
In this episode, we trace the incredible journey of Men in Blazers—from a “janky” (his words) podcast that paid him $250 an episode to a sprawling independent media empire with TV shows, live tours, and a recent Series A venture round of $15 million to expand ahead of this World Cup – the first time Men in Blazers has taken outside funding.
Rog opens up about the business of modern sports media, how major blue-chip brands like Budweiser and Bank of America became characters in his ecosystem, and the fascinating, controversial "Americanization" of the global game.