The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Office Hours Live 015: Know your competition

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Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers.

🔗 Links

  • LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes
  • 🚀Check out LaunchNotes: https://launchnotes.com
  • 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
  • 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
  • Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

    • 📝 Show notes

    (00:00) - Introductions

    (01:45) - Where does competitive intel work best within a sales team?

    (09:45) - Customer success as a differentiator

    (11:22) - Balancing the type and amount of competitive intel you share

    (16:28) - The best question to ask competitive customers

    (20:24) - Thoughts on ROI surveys

    (31:53) - Picking up patterns in customer feedback

    (34:05) - Sharing customer insights internally

    (39:02) - Finding product market fit in a competitive market

    ...more
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    The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBy LaunchNotes