Office Hours: Where B2B Sales and Marketing Learning Happens

After many folks had to shift their in-person strategies to fully digital in 2020, 2021 is proving to offer more opportunities to diversify the event experience. SVP and GM at Saastr, Amelia Ibarra, shares her vision for the future of events.

There is both an art and a science to building the most efficient and effective path to qualified pipeline. In this epsidoe, Jenna Quigley, Director of Pipeline Marketing at RingCentral, shares her tips for creating experiences that balancing both art and science in pipeline generation.

Kevin Lau, the Global Head of Customer Advocacy at Adobe has always been passionate about the role of community in marketing.  In a BONUS episode of Season 2 of Office Hours, Kevin shares with his expertise in bringing folks together as more than a community: as a movement.  And asks the question: If you build it, will they come?  

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“Marketing today is not about products or widgets, it’s about a movement.” Dr. Nika White of Nika White Consulting is a leading expert in the practices of Diversity, Equity, and Inclusion. With so many ways for brands to show up for movements, she shares how marketers can align their words with action.

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“It’s not just about a persona, it’s about understanding and having empathy for a person.”With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

For decades, Scott Brinker (VP Platform Ecosystem at HubSpot) has helped marketers and sellers understand that it’s not about how much you have in terms of technology but it’s how you use that technology that makes any one company that much more effective at reaching their audiences. 

And it’s the companies that are thinking about their customers even before they’ve become their customers, and utilizing technology to manage that experience end to end, that are the real stand outs. This is a can’t miss episode with a MarTech icon.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

We live in a time where digital attention is sparse, and consumer expectations for relevant and relatable content is going up. Who better to speak on where content fits when creating one to one experiences for your audience than Jessica Vogol, VP of Marketing at Moveable Ink, which is empowering marketers to drive more memorable moments through content with their prospects.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

ABM used to be all about meeting the right buyers, at the right time and at the right place. But there is now a fourth element to consider - you need to be meeting buyers in the right way and leave a memorable impression through your ABM experience.

You Can't Do ABM Without Getting Personal is presented by Elise Hudson, Enterprise ABM Experience Specialist for Adobe.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

The definition of field marketing is evolving beyond large trade shows. And in our opinion, that's for the better. Hear what's changing (and what remaings true) and how you can uplevel your skill set for the modern day "field" with Becky Martins, Head of Field Marketing and ABM in North America at Zuora.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod

You wouldn't let a paying customer wander around your store for an hour before you helped them, so why should your website be any different? In this episode, MK learns from Mark Kilens, VP of Content and Community at Drift, about ways to optimize your website for PX.

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Don't forget to follow Alyce on Twitter for Office Hours Updates @Alycegifts

If you want to be the first to know when we drop a new episode, subscribe for updates here: http://alyce.gift/OH-pod