We do this every time we talk about stuff, we just start nerding out before we even turn the camera on and start recording the podcast. And so today you were just talking about you've been testing eight or nine different accounts. Yes. With an old school strategy. Yes. It and it's not new. No, it's, it's, it needs to happen. Yeah, right. Off offline events, specifically for Facebook, Google does this a little bit different, but what we're gonna be talking about Facebook today, uploading offline events to tell, you know, tell everyone out there what that means.

Greg Marshall  0:33  Yeah, essentially what you're doing especially like if you have a Shopify store, but you can do it for WooCommerce, or whatever is any whenever you you have your your buyers on your website, you would download your buyer list or export your orders. And then you would upload that information back into the offline events manager, which can be found in the Events Manager, you just have to create a new offline events account, super easy, and then attach it to your ad account. But what you do is you upload that information, and you just map the data, which is a fancy way of saying, just make sure each column is named correctly. So that when you upload the CSV file, or the Excel sheet, or whatever, it can then understand what it is it should be looking for. Okay. And with this, this has helped tremendously on getting better information and data back into the ad accounts. Because on the ads manager, if you don't upload, it seems like it misses a lot of the purchases, right. And I have a specific account that essentially only does runs ads to sell their product. So this is how I'm using it to measure to make sure that it's accurate. Basically, it's like its own case study, right. And so far, so good. It seems like it does catch all the purchases, where as before he was the challenge that I would run into, we would run the ads. And we know this is the only source of traffic. And you would look into the ad account. But it would say like, you only got a few purchases off this ad, even though we may have had 10 or 15 of this exact product. And we're like, and we know it's not organic traffic, right? Because this is a brand new shirt, we haven't even promoted it anywhere yet. Right? So the only way they could have purchased it was through the

Blake Beus  2:20  app, right? So it's a brand new, this particular thing and brand new product, whatever, there's no SEO no zero for that, for that product, no email campaigns going after that product, no organic social media, whatever, for that product, it's a new product, you run ads for it. And in the back system, you're seeing, you know, 1020 purchases, but um, ads, you're seeing three for purchases, and you know, those purchases had to come from the ad because that's the only source of traffic for that page. Exactly. And so you start uploading off yeah, conversion, we start

Greg Marshall  2:51  uploading off offline conversions. And what happens is, all that data gets fed back into the account. And it starts to show and match up with the amount of sales we actually have. And it breaks down per ad, which ad was doing it. Now the challenge that we had before uploading this was you will look at the cost for purchases if you had 10 sales. But Facebook Ads Manager on the front end is only showing like three, right? Well, your cost of purchase seems like it's outrageous, right? Even though your ad spend to revenue match what you need, right. And the challenge with that is you become tempted to turn off the the campaigns just because the front end numbers are like oh, man, those I mean cost per purchase $48. That doesn't make any sense.

Blake Beus  3:36  So you're ending up turning off an ad that's actually working? Correct. Facebook's reporting? Yep. That is, is inaccurate. Exactly. Right. And it's tough to scale. Because

Greg Marshall  3:46  if no, even though your gut is telling you that this is happening, it's