In our latest podcast episode, we catch-up with Deviation’s Co-founder, Ashley Liddell, and discover his career journey from refuse collector to digital leader, his dream client, the industry’s biggest opportunity in 2026, and his love for The Verve’s Urban Hymns.

Timestamps

(0:00) - Welcome

(00:40) - How did you enter a career in digital?

(05:48) - How do you switch-off?

(07:38) - What is your favourite book/podcast?

(15:37) - Who's been your biggest influence/inspiration?

(18:40) - Fun Fact?

(21:31) - Your dream client in 2026?

(24:40) - Favourite music album of all time?

(27:38) - Biggest opportunity for digital marketers in 2026?

(29:23) - What makes a standout agency?

(33:08) - What do you like and dislike about AI?(

40:03_ - Closing

About Ashley Liddell:

Ashley Liddell is a search and organic marketing specialist with a passion for how people actually discover brands today. With a background in SEO, Ashley has spent his career thinking beyond traditional rankings, focusing instead on discoverability across platforms like Google, TikTok, YouTube, Reddit, and AI-powered search.

Ashley is now a Co-Founder at Deviation | The Search Everywhere® Agency, where he helps brands connect the dots between search, content, and social discovery, through a multi-channel mindset.

📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCE

https://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/