Digital Superchats - The Podcast

Digital Superchats - The Podcast

By John McCambley | Marketing Masterclass SeriesBusinessMarketing
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Digital Superchats - The Podcast episodes

  • Mark Haslam talks all things digital, life and future industry opportunities | Ep 32

    We catch-up with Mark Haslam, Founder and MD at Loud Mouth Media to discuss all things digital marketing, future industry opportunities and life as an MD.

    Hosted by John McCambley from Marketing Masterclass Series.

    Timestamps

    (0:00) - Welcome

    (00:45) - Inspiration behind Loud Mouth Media

    (04:11) - Balancing work and personal life

    (06:40) - Fun fact

    (08:10) - Biggest lesson learnt

    (09:52) - Favourite book, movie and podcast

    (11:34) - Best advice given

    (13:09) - Biggest industry opportunity in the next 12-months

    (14:55) - Biggest industry challenge in the next 12-months

    (17:15) - What makes a standout digital marketing agency

    (21:05) - Digital briefs - How have they evolved

    (23:50) - Wrapping Up

    About Mark Haslam

    Mark Haslam is the founder and Managing Director of Loud Mouth Media, a multi-award-winning performance marketing agency he established in Belfast in 2011. Based in the Belfast, Mark has grown the agency into a Google Premier Partner (top 3% of UK agencies) with offices in Belfast, Glasgow, London and Dublin. Specialising in PPC, paid social, SEO, email marketing and performance creative, Loud Mouth delivers measurable results for ambitious brands. A passionate advocate for transparency and results-driven digital marketing, Mark has previously lectured for the Digital Marketing Institute. Under his leadership the agency has won numerous Uk and International awards including PPC Agency of the Year and Integrated Search Agency of the Year, while also pioneering a successful 4-day working week.

    Links

    👉Loud Mouth Media: https://www.loudmouth-media.com/

    👉Marketing Masterclass Series: https://www.marketing-masterclass-series.com/

    👉Appear on Future Episode: https://www.marketing-masterclass-series.com/get-involved/editorial-content-creation/



    26 min
  • offline with Jonathan Voss | Ep 31

    In the latest episode from Digital Superchats - The Podcast, we catch-up with Jonathan Voss, Founder at JV Recruitment. Hosted by John McCambley from Marketing Masterclass Series.

    Timestamps

    (0:00) - Welcome

    (00:10) - Getting started in recruitment

    (02:21) - What was the inspiration behind JV Recruitment

    (04:27) - How do you switch off

    (09:15) - Biggest lesson learnt since starting JV Recruitment

    (13:16) - Favourite movie and book

    (17:00) - Fun fact about Jonathan Voss

    (19:00) - Best advice given

    (21:57) - Biggest challenge facing recruitment industry

    (26:27) - What's your best advice for candidates looking for a new job

    (30:35) - Proudest career achievement

    (32:31) - Wrapping-Up: What's Next

    About Jonathan Voss

    Jonathan is the founder of JV Recruitment, a UK focussed marketing and digital recruitment agency he launched in 2011. Coming from a background in sales and marketing, Jonathan brought a commercial, results driven mindset into recruitment, along with a genuine understanding of what makes marketing talent tick.

    Over the years, he has built a reputation for connecting ambitious marketers with the businesses that need them, guided by a belief that great recruitment is built on relationships and trust rather than transactions. As founder, Jonathan works closely and personally with every client and candidate JV Recruitment serves.

    📽️NEXT EVENT: DIGITAL SUPERCHATS #20 - AI & SEARCH STRATEGY

    https://www.marketing-masterclass-series.com/online-events/digital-superchats-20-ai-search-strategy/

    Links

    👉JV Recruitment: https://jvrecruitment.co.uk/

    👉Marketing Masterclass Series: https://www.marketing-masterclass-series.com/

    👉Appear on Future Episode: https://www.marketing-masterclass-series.com/get-involved/editorial-content-creation/


    34 min
  • Thierry Ngutegure on Data Storytelling, Building Brands and Life | Ep 30

    In the latest video episode from Digital Superchats - The Podcast, we catch-up with Thierry Ngutegure, Head of Data Storytelling at Six Chillies.

    Hosted by John McCambley from Marketing Masterclass Series.

    Timestamps

    (0:00) - Welcome

    (00:31) - Fun facts

    (04:45) - Getting started in digital marketing

    (09:45) - Balancing work and personal life

    (12:45) - Starting Six Chillies

    (16:41) - Favourite holiday destination

    (19:11) - What famous person would you like to interview

    (21:43) - Biggest opportunity & challenge in digital marketing

    (25:05) - Favourite movie of all time

    (26:51) - Proudest career achievement to-date

    (29:01) - Wrapping-Up: What's Next

    About Thierry Ngutegure

    Thierry Ngutegure is Co-founder and Head of Data Storytelling at Six Chillies, a creative data agency built on a simple belief: data doesn’t have to be boring.With a background spanning consumer psychology, market research and data journalism, Thierry describes himself as a “data translator”, sitting between the deeply technical and the people who want to actually do something with data, and helping both sides cross the bridge. His mission is to strip out the jargon and make data fun, creative and genuinely usable again.

    📽️NEXT EVENT: DIGITAL SUPERCHATS #20 - AI & SEARCH STRATEGY

    https://www.marketing-masterclass-series.com/online-events/digital-superchats-20-ai-search-strategy/Links:

    Six Chillies 👉https://www.sixchillies.com/

    Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/

    32 min
  • offline with Thierry Ngutegure | Ep 29

    In the latest episode from Digital Superchats - The Podcast, we catch-up with Thierry Ngutegure, Head of Data Storytelling at Six Chillies. Hosted by John McCambley from Marketing Masterclass Series.

    Timestamps

    (0:00) - Welcome

    (00:31) - Fun facts

    (04:45) - Getting started in digital marketing

    (09:45) - Balancing work and personal life

    (12:45) - Starting Six Chillies

    (16:41) - Favourite holiday destination

    (19:11) - What famous person would you like to interview

    (21:43) - Biggest opportunity & challenge in digital marketing

    (25:05) - Favourite movie of all time

    (26:51) - Proudest career achievement to-date

    (29:01) - Wrapping-Up: What's Next

    About Thierry Ngutegure

    Thierry Ngutegure is Co-founder and Head of Data Storytelling at Six Chillies, a creative data agency built on a simple belief: data doesn’t have to be boring.With a background spanning consumer psychology, market research and data journalism, Thierry describes himself as a “data translator”, sitting between the deeply technical and the people who want to actually do something with data, and helping both sides cross the bridge. His mission is to strip out the jargon and make data fun, creative and genuinely usable again.

    📽️NEXT EVENT: DIGITAL SUPERCHATS #20 - AI & SEARCH STRATEGY

    https://www.marketing-masterclass-series.com/online-events/digital-superchats-20-ai-search-strategy/Links:

    Six Chillies 👉https://www.sixchillies.com/

    Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/

    32 min
  • offline with Jonny Sycamore | Ep 28

    In the latest episode from Digital Superchats - The Podcast, we catch-up with Jaywing's Chief Customer Officer, Jonny Sycamore. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. #digitalmarketing | #marketing | #ecommerce

    Timestamps

    (0:00) - Welcome

    (00:40) - Fun fact

    (02:54) - Getting started in digital marketing

    (08:35) - Balancing work and personal life

    (10:45) - Proudest career achievement

    (13:00) - Which famous person would you like to interview?

    (15:18) - Biggest opportunity in digital marketing 2026

    (17:13) - Who wins World Cup 2026?

    (19:29) - Biggest challenge in marketing 2026

    (22:20) - Favourite TV show

    (25:25) - What makes a standout agency

    (29:08) - Future plans for Jaywing

    (30:13) - Wrapping Up

    About Jonny Sycamore:Jonny is a senior marketing leader with over 20 years creative, digital and integrated experience in London, Sydney & Leeds.He has a proven track record of delivering effective, award winning work in partnership with global brands and is the Chief Customer Officer at Jaywing, an award winning, integrated agency in Leeds.

    Links:

    Jaywing 👉https://www.jaywing.com/

    Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/




    31 min
  • offline with Rob Shaw (Video Edition) | Ep 27

    In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series.

    offline is a series in which we interview leaders from across the digital marketing industry.

    Timestamps

    (0:00) - Welcome

    (00:28) - Fun fact

    (03:00) - Getting started in digital marketing

    (09:42) - Balancing work and personal life

    (13:23) - Favourite Winter Olympics Moment

    (14:23) - Advice to younger Rob Shaw

    (15:32) - Biggest opportunity in digital marketing 2026

    (17:04) - The industry's biggest challenge in 2026

    (19:11) - Favourite album and movie

    (20:30) - Proudest career achievement

    (21:45) - What makes a standout agency

    (25:05) - AI: The good and bad

    (27:00) - Wrapping Up

    About Rob Shaw:

    Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2.

    🎥WATCH ON YOUTUBE:

    https://youtu.be/dN-3_PWrAEg

    🎧LISTEN TO PODCAST ON APPLE:

    https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669

    📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

    https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/

    Links: ⁠https://thisishub.com/


    29 min
  • Rob Shaw talks all things digital and life | Ep 26

    In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series.

    offline is a series in which we interview leaders from across the digital marketing industry.

    Timestamps

    (0:00) - Welcome

    (00:28) - Fun fact

    (03:00) - Getting started in digital marketing

    (09:42) - Balancing work and personal life

    (13:23) - Favourite Winter Olympics Moment

    (14:23) - Advice to younger Rob Shaw

    (15:32) - Biggest opportunity in digital marketing 2026

    (17:04) - The industry's biggest challenge in 2026

    (19:11) - Favourite album and movie

    (20:30) - Proudest career achievement

    (21:45) - What makes a standout agency

    (25:05) - AI: The good and bad

    (27:00) - Wrapping Up

    About Rob Shaw:Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2.

    🎥WATCH ON YOUTUBE:

    https://youtu.be/dN-3_PWrAEg

    🎧LISTEN TO PODCAST ON APPLE:

    https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669


    📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

    https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/


    Links: https://thisishub.com/

    29 min
  • offline with Kevin Gibbons | Ep 25

    In the latest episode from Digital Superchats - The Podcast, we catch-up with Re:signal's Founder, Kevin Gibbons. Hosted by John McCambley at Marketing Masterclass Series.

    #digitalmarketing | #marketing | #ai | #llm

    Timestamps

    (0:00) - Welcome

    (00:36) - Fun fact

    (01:51) - Getting started in digital marketing

    (05:25) - Balancing work and personal life

    (10:23) - Favourite podcast and book

    (12:10) - The dream client

    (14:42) - Favourite movie of all-time

    (17:08) - Biggest opportunity in digital marketing 2026

    (19:45) - Biggest challenge in digital marketing 2026

    (22:15) - Building a standout agency

    (25:18) -Closing

    About Kevin Gibbons:Kevin is an entrepreneur, speaker and writer. He is founder of Re:signal – a global ecommerce SEO specialist agency, driving organic search growth for brands including Under Armour, N Brown and ASICS.

    Winner of over 80x UK/EU/Global Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.Kevin has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018).

    📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

    https://www.marketing-masterclass-ser...

    Kevin's Agency Re:signal:

    https://resignal.com/

    27 min
  • offline with Ben Foster | Ep 24

    In our latest “offline” edition, we catch-up with The SEO Works’ CEO, Ben Foster, and discover the one thing he’d have done sooner as and agency owner, his love of squash & yoga, his 2026 World Cup prediction, the industry’s biggest opportunity and much more!

    #digitalmarketing | #marketing | #ai | #llm

    Timestamps

    (0:00) - Welcome

    (00:15) - 2026 World Cup prediction

    (01:28) - Getting started in digital marketing

    (04:58) - Balancing work and personal life

    (10:40) - Fun facts and childhood memories

    (14:06) - Advice to younger self

    (15:10) - Opportunities & challenges in digital marketing 2026

    (23:51) - Reflections on starting an agency

    (26:07) - The good and bad of ai

    (30:16) - Closing

    About Ben Foster:

    Ben Foster is CEO of The SEO Works, a leading digital growth agency specialising in Search and AI visibility. The company he leads supports both well-known brands and fast-growing SMEs to strengthen their online presence.Ben has over 25 years of experience in digital and technology. His insights have been featured in Forbes, Sky News, Daily Mail, The i and TechBullion.Ben is known for his strong experience in digital growth, SEO and AI strategy and using digital to improve customer experiences.

    📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

    https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/

    Free LLM Audit:

    https://www.seoworks.co.uk/free-llm-audit/

    Free SEO Audit:

    https://www.seoworks.co.uk/free-seo-audit/

    Woodbine place: https://www.sirenfilms.co.uk/woodbine-place-30/ (Ben is on at 30:08 knocking on his mates door)

    32 min
  • How AI is Reshaping Search | Dave Peiris | Ep 23

    AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure.

    In this talk, Propellernet's Head of SEO, Dave Peiris, shows why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to succeed in a world where attribution is dead.

    Key Takeaways:

    💡Why search visibility is more important than ever

    💡How to prioritise SEO in a world of AI answers, not website visits

    💡How to defend SEO investment when the data doesn’t tell the full story

    📽️This online talk was delivered at Digital Superchats #17 (Organic Search Strategy & Performance) on Tuesday 9th September 2025.#searchengineoptimization | #digitalmarketing | #SEO | #AI

    24 min

About Digital Superchats - The Podcast

From the publisher's feed

A monthly podcast about all things digital marketing. Produced by Marketing Masterclass Series and John McCambley.