In the latest episode from Digital Superchats - The Podcast, we catch-up with Jaywing's Chief Customer Officer, Jonny Sycamore. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. #digitalmarketing | #marketing | #ecommerce

Timestamps

(0:00) - Welcome

(00:40) - Fun fact

(02:54) - Getting started in digital marketing

(08:35) - Balancing work and personal life

(10:45) - Proudest career achievement

(13:00) - Which famous person would you like to interview?

(15:18) - Biggest opportunity in digital marketing 2026

(17:13) - Who wins World Cup 2026?

(19:29) - Biggest challenge in marketing 2026

(22:20) - Favourite TV show

(25:25) - What makes a standout agency

(29:08) - Future plans for Jaywing

(30:13) - Wrapping Up

About Jonny Sycamore:Jonny is a senior marketing leader with over 20 years creative, digital and integrated experience in London, Sydney & Leeds.He has a proven track record of delivering effective, award winning work in partnership with global brands and is the Chief Customer Officer at Jaywing, an award winning, integrated agency in Leeds.

Links:

Jaywing 👉https://www.jaywing.com/

Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/

In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series.

offline is a series in which we interview leaders from across the digital marketing industry.

Timestamps

(0:00) - Welcome

(00:28) - Fun fact

(03:00) - Getting started in digital marketing

(09:42) - Balancing work and personal life

(13:23) - Favourite Winter Olympics Moment

(14:23) - Advice to younger Rob Shaw

(15:32) - Biggest opportunity in digital marketing 2026

(17:04) - The industry's biggest challenge in 2026

(19:11) - Favourite album and movie

(20:30) - Proudest career achievement

(21:45) - What makes a standout agency

(25:05) - AI: The good and bad

(27:00) - Wrapping Up

About Rob Shaw:

Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2.

🎥WATCH ON YOUTUBE:

https://youtu.be/dN-3_PWrAEg

🎧LISTEN TO PODCAST ON APPLE:

https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669

📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/

Links: ⁠https://thisishub.com/

In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series.

offline is a series in which we interview leaders from across the digital marketing industry.

Timestamps

(0:00) - Welcome

(00:28) - Fun fact

(03:00) - Getting started in digital marketing

(09:42) - Balancing work and personal life

(13:23) - Favourite Winter Olympics Moment

(14:23) - Advice to younger Rob Shaw

(15:32) - Biggest opportunity in digital marketing 2026

(17:04) - The industry's biggest challenge in 2026

(19:11) - Favourite album and movie

(20:30) - Proudest career achievement

(21:45) - What makes a standout agency

(25:05) - AI: The good and bad

(27:00) - Wrapping Up

About Rob Shaw:Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2.

🎥WATCH ON YOUTUBE:

https://youtu.be/dN-3_PWrAEg

🎧LISTEN TO PODCAST ON APPLE:

https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669

📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/

Links: https://thisishub.com/

In the latest episode from Digital Superchats - The Podcast, we catch-up with Re:signal's Founder, Kevin Gibbons. Hosted by John McCambley at Marketing Masterclass Series.

#digitalmarketing | #marketing | #ai | #llm

Timestamps

(0:00) - Welcome

(00:36) - Fun fact

(01:51) - Getting started in digital marketing

(05:25) - Balancing work and personal life

(10:23) - Favourite podcast and book

(12:10) - The dream client

(14:42) - Favourite movie of all-time

(17:08) - Biggest opportunity in digital marketing 2026

(19:45) - Biggest challenge in digital marketing 2026

(22:15) - Building a standout agency

(25:18) -Closing

About Kevin Gibbons:Kevin is an entrepreneur, speaker and writer. He is founder of Re:signal – a global ecommerce SEO specialist agency, driving organic search growth for brands including Under Armour, N Brown and ASICS.

Winner of over 80x UK/EU/Global Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.Kevin has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018).

📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

https://www.marketing-masterclass-ser...

Kevin's Agency Re:signal:

https://resignal.com/

In our latest “offline” edition, we catch-up with The SEO Works’ CEO, Ben Foster, and discover the one thing he’d have done sooner as and agency owner, his love of squash & yoga, his 2026 World Cup prediction, the industry’s biggest opportunity and much more!

#digitalmarketing | #marketing | #ai | #llm

Timestamps

(0:00) - Welcome

(00:15) - 2026 World Cup prediction

(01:28) - Getting started in digital marketing

(04:58) - Balancing work and personal life

(10:40) - Fun facts and childhood memories

(14:06) - Advice to younger self

(15:10) - Opportunities & challenges in digital marketing 2026

(23:51) - Reflections on starting an agency

(26:07) - The good and bad of ai

(30:16) - Closing

About Ben Foster:

Ben Foster is CEO of The SEO Works, a leading digital growth agency specialising in Search and AI visibility. The company he leads supports both well-known brands and fast-growing SMEs to strengthen their online presence.Ben has over 25 years of experience in digital and technology. His insights have been featured in Forbes, Sky News, Daily Mail, The i and TechBullion.Ben is known for his strong experience in digital growth, SEO and AI strategy and using digital to improve customer experiences.

📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCE

https://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/

Free LLM Audit:

https://www.seoworks.co.uk/free-llm-audit/

Free SEO Audit:

https://www.seoworks.co.uk/free-seo-audit/

Woodbine place: https://www.sirenfilms.co.uk/woodbine-place-30/ (Ben is on at 30:08 knocking on his mates door)

AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure.

In this talk, Propellernet's Head of SEO, Dave Peiris, shows why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to succeed in a world where attribution is dead.

Key Takeaways:

💡Why search visibility is more important than ever

💡How to prioritise SEO in a world of AI answers, not website visits

💡How to defend SEO investment when the data doesn’t tell the full story

📽️This online talk was delivered at Digital Superchats #17 (Organic Search Strategy & Performance) on Tuesday 9th September 2025.#searchengineoptimization | #digitalmarketing | #SEO | #AI

In our latest podcast episode, we catch-up with Deviation’s Co-founder, Ashley Liddell, and discover his career journey from refuse collector to digital leader, his dream client, the industry’s biggest opportunity in 2026, and his love for The Verve’s Urban Hymns.

Timestamps

(0:00) - Welcome

(00:40) - How did you enter a career in digital?

(05:48) - How do you switch-off?

(07:38) - What is your favourite book/podcast?

(15:37) - Who's been your biggest influence/inspiration?

(18:40) - Fun Fact?

(21:31) - Your dream client in 2026?

(24:40) - Favourite music album of all time?

(27:38) - Biggest opportunity for digital marketers in 2026?

(29:23) - What makes a standout agency?

(33:08) - What do you like and dislike about AI?(

40:03_ - Closing

About Ashley Liddell:

Ashley Liddell is a search and organic marketing specialist with a passion for how people actually discover brands today. With a background in SEO, Ashley has spent his career thinking beyond traditional rankings, focusing instead on discoverability across platforms like Google, TikTok, YouTube, Reddit, and AI-powered search.

Ashley is now a Co-Founder at Deviation | The Search Everywhere® Agency, where he helps brands connect the dots between search, content, and social discovery, through a multi-channel mindset.

📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCE

https://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/

In our latest podcast episode, we catch-up with Bind’s Joint MD & Co-founder, Oli Hopkinson, and discover his career journey into digital marketing, the biggest AI challenge facing the industry, and his love for the Prodigy & Sopranos.

Timestamps/Chapters

(0:00) - Welcome

(01:00) - How did you enter a career in digital?

(05:35) - How do you switch-off?

(10:12) - What is your favourite TV show in 2025?

(12:14) - Becoming an author

(15:34) - What's your favourite album of all time?

(18:10) - What's your dream client for 2026?

(20:53) - Biggest opportunity for digital marketers in 2026?

(22:50) - What excites and scares you MOST about AI?

(29:05) - Who has inspired you the most?

(32:50) - Closing

About Oli Hopkinson:Oli founded media agency Bind with his two brothers, Max & Will. He brings the agency side experience to the partnership having been a director in both a big network and a mid-sized independent.Oliver is also the entrepreneurial brother, starting his first business straight out of university, which he grew and sold 5 years later. He’s also a father, a husband, a charity fundraiser, a mental health advocate, an ultra-runner, and an author.

📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCE

https://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/

👉Buy Oli's Book "Thoughts of a Wild Pig":

https://www.amazon.co.uk/Thoughts-Wild-Pig-Oli-Hop/dp/1036929191

In our latest podcast episode (part of the offline with series), I caught-up with Higgs LLP’s Head of Digital Marketing, Michelle Hughes, and find out about her love for sketching, how she ended up in the Northernmost pub in the world, digital’s biggest opportunity in 2026 and much more!

#digitalmarketing | #marketing | #ai

Timestamps/Chapters

(0:00) - Welcome

(0:35) - How did you enter a career in digital?

(05:06) - How do you switch-off?

(08:00) - The most influential person in your career?

(10:21) - Fun fact?(11:46) - Proudest achievement to-date?

(17:20) - Biggest opportunity for digital marketers in 2026?

(19:38) - Closing

About Michelle…Michelle Hughes is fast approaching 50 and has the grey hair to prove it! She has been working in digital marketing since around 1998, back in the pre-Google era when getting into the Yahoo directory was the height of sophistication.She’s worked across a variety of sectors including education, recruitment, and for the last decade, legal services. For almost 3 years, she’s had the privilege of leading marketing at Higgs LLP, launching their rebrand and website in 2024, a project that stands as her proudest professional achievement to date.She needs dogs, tea, exercise and fresh air to stay sane, and when not immersed in digital marketing, she’s usually plotting her next adventure or finding ways to give back.

📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/

Is Digital PR still worth investing in? Absolutely — if you’re doing it right.

In this talk, Amy Irvine, Digital PR Director at Digitaloft, breaks down the evolving role of digital PR in modern marketing and SEO strategies. Learn why many brands are missing the mark, what real success looks like, and how digital PR can drive measurable organic growth — not just vanity metrics.

📽️This online talk was delivered at Digital Superchats #12 (Digital Strategy & Performance Edition) on Tuesday 30th January 2024.

Key Takeaways:

💡Why Digital PR is essential — and what real success looks like

💡The true value of Digital PR beyond just links

💡Proven, scalable tactics to drive faster organic growth

💡How Digital PR supports E-E-A-T and enhances your SEO strategy

💡Common mistakes to avoid and how to future-proof your approach

📢Don't forget to subscribe for more expert insights on digital marketing.