Digital Superchats - The Podcast

In this talk from Digital Superchats #14 (Organic Search Strategy & Performance), Digitaloft's, James Brockbank, examines - Link Relevance: How To Measure It & Make Sure Google Doesn’t Ignore The Links You’re EarningJames Brockbank is an experienced SEO professional and is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in content-first SEO and digital PR.

With more than 14 years of experience in SEO, spanning both the technical and creative sides of the industry, and having spent the last nine years growing an agency at the forefront of the digital PR and content-led SEO space, James offers valuable insights into proven tactics and advocates for the importance of building a positive agency culture.

James has previously spoken at or written for events and publications including SMX, BrightonSEO, Pubcon, WordCamp, State of Search, Search Engine Journal, Search Engine Land and Semrush.

*This talk was delivered at Digital Superchats #14 (Organic Search Strategy & Performance). The online event took place on Tuesday 10th September 2024. Produced by John McCambley at Marketing Masterclass Series and hosted by our MC Rick Guttridge from Smoking Gun.

Get Involved: https://www.marketing-masterclass-series.com/

In this talk from Digital Superchats #5 (Digital Content Edition), Greenlight's Digital PR Performance Director, Jennifer Grey, examines - Newsworthy Content: The Secret Sauce When it Comes to Conversions

It’s not new that creating newsworthy content is key when it comes to driving traffic to your site and boosting conversions. But how do you create content that will be impactful for the reader, enhance your SEO, and get media pickup?

In this talk, Greenlight’s Digital PR Performance Director, Jennifer Grey, will take you through the process of creating newsworthy content; from planning your piece, to amplifying it through digital PR.

Key Delegate Takeaways:

1. What is making news and why it shouldn’t always be about your brand
2. How to plan your content and the importance of an agile strategy
3. Strategies to make your content go further, drive traffic and increase conversions

About Speaker:

Jennifer Grey is Digital PR Performance Director at Greenlight, she heads up the Digital PR team as part of the Content & Digital PR department. She’s been immersed in all aspects of content marketing for the past six years, with a career spanning content strategy, link earning and media relations, social media, influencer engagement and event management, as well as working with design teams to produce microsites and interactive content solutions. She’s passionate about building content campaigns which are useful and meaningful as well as media-friendly.

*This talk was delivered at Digital Superchats #5 (Digital Content Edition). The online event took place on Tuesday 30th November 2021. Produced by John McCambley at Marketing Masterclass Series and hosted by our MC Max Hopkinson from Bind.

Get Involved: https://www.marketing-masterclass-series.com/