Sustainability is becoming a top priority for fast-growing ecommerce brands. In this special Earth Week episode we're sitting down with two fast-growing direct-to-consumer brands to learn how they integrate sustainability into their product roadmap. We’ll speak to the founders and operators of beauty and wellness brands Herbally and Blue Lagoon Skincare, explore their approach to sustainable product development, and learn how they offset carbon emissions from their supply chain. Plus, you’ll hear from ShipBob’s newest integration partner, Pachama about carbon offsetting. 

Listen in to hear representatives from each company discuss going international, strategies and costs for sustainability, and nature-based carbon offset solutions. 

Topics Discussed in Today’s Episode:

The catalyst behind taking Blue Lagoon online

What Blue Lagoon is using today from a technology perspective

Where a majority of Blue Lagoon’s customers are

The catalyst for Herbaly

Where a majority of Herbaly’s customers are based

Herbaly’s process for spreading overseas

How Blue Lagoon thought about going after the market in different languages

How digital mediums have helped Blue Lagoon transmit the experience of being there

How Blue Lagoon has gone after being as sustainable as possible 

Herbaly’s sustainability and decision to use Pachama

Pachama’s backstory

Pachama’s focus on forest management

What happens to calculate carbon offsets during checkout with Blue Lagoon

Where the cost goes at Herbaly

How to think about the cost of a solution like Pachama

Why Pachama focuses on trees

How Pachama approaches sustainability from a capitalist perspective

How Blue Lagoon focuses showcasing its sustainability

Advice from guests

Resources:

How To Make Your Ecommerce Eco-Friendly

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