In this pre-workout episode of Poetry in Marketing, I’m dropping a haiku inspired by my time at a conference earlier this week:

Often, the conference

Outside the conference center

Is more valuable.

In this one, I dig into a truth every experienced marketer knows: the best conversations don’t always happen on the trade show floor. The real gold often comes from hallway chats, dinner meetings, hotel bar intros, and those unplanned collisions that happen outside the official event.

If you think success equals business cards and booth traffic, you’re missing the point. Listen in as I talk about how to reframe your conference strategy for deeper connection and better long-term results.