⚡️ Rich Willan is the man behind the success of ZOE’s chart topping branded podcast about science and nutrition. In this episode he reveals the writing hacks he uses to craft expert intros and amazing hooks.

⚡️ Rich launched ZOE’s podcast through his production company Fascinate Productions, but has since sold his company to ZOE due to the massive success of their show. I had the pleasure of working with him on a short series of ZOE and here we share everything I learnt.

🎧 Stay tuned to find out:

➡︎  How to rethink your podcast intros and get better at telling stories

➡︎ Why you REALLY need to keep it simple

➡︎ Why your podcast intro is NEVER finished on the first draft

➡ Why your podcast probably shouldn’t be ‘guest centric’

➡︎ How to use a “circuit breaker” to supercharge growth and creativity

📕 Chapters

(0:56) Writing the perfect hook

(7:27) Keeping it simple

(11:42) Telling a good story

(15:28) How long should an intro be?

(18:51) Celebrating your guest

(22:45) The slippery slope

(27:13) Optimising your intro

(28:26) The 1st draft is never the final draft!

(32:09) Passive vs active language

(33:52) Guest clip in your intro?

(36:15) Copying what works

(40:09) Circuit breakers

📱 Connect with me:

LinkedIn: https://www.linkedin.com/in/ollie-guillou/ 

Website: https://ogpodcasts.co.uk/ 

📱 Connect with Rich:

LinkedIn: https://www.linkedin.com/in/rich-willan-69764957/

🎙️ An OG Podcasts production.

⚡️ Marz Marcello is an expert in podcast strategy, marketing and monetisation, and wants to help you leverage the power of merchandise to make money from your show - even if you have a small audience.

⚡️ Marz has been in the podcasting game for many years and is the Co Founder and CEO of Certified Crucial, a company that specialises in pre-order customised merchandise for creators. 

🎧 Stay tuned to find out:

➡︎ The different type of merch you could be selling (including Vinyl)

➡︎ Why your audience wants your merch, even as a smaller podcaster

➡ How to build a community by naming your audience

➡︎ Other way to monetise your podcast (before getting a sponsor)

📕 Chapters

(1:26) More than 1 monetisation strategy

(2:34) Size doesn’t matter

(5:16) Top ways to monetise

(6:35) Why your audience wants merch

(11:02) Different types of merch

(14:53) Revenue from merch

(18:14) Limited run items

(20:32) Time to monetisation

(22:14) Alternative monetisation strategies

(25:14) Bonus/patreon content

(30:44) Naming your audience

(34:28) Business strategy for your podcast

(36:54) Affiliate marketing

(39:47) Getting sponsors

(41:53) About Certified Crucial

📱 Connect with me:

LinkedIn: https://www.linkedin.com/in/ollie-guillou/ 

Website: https://ogpodcasts.co.uk/ 

📱 Connect with Marz:

LinkedIn: https://www.linkedin.com/in/mediamarz/ 

Website: https://certifiedcrucial.com/ 

🎙️ An OG Podcasts production.

⚡️ Fiona Fraser is the founder of the UK’s first and only podcast PR agency, POW PR. In this episode she explains her PR strategy that will help you raise the profile of your podcast, get more listeners and build a successful brand.

⚡️ Fiona has worked on some of the UK’s most successful podcasts, including ZOE, Goalhanger’s The Rest is Series and two Kew Gardens podcasts.

🎧 Stay tuned to find out:

➡︎ How to start pitching your podcast to big media organisations

➡︎ Why PR works for big and small podcasters at any point in their journey

➡ How a good PR campaign helps you get sponsors

➡︎ Why PR beats paid ads and how to start with no budget

➡︎ How PR helps you build your brand

📕 Chapters

(1:04) What is podcast PR?

(6:00) PR versus paid social media ads

(9:25) Building a brand

(11:53) PR for indie podcasters

(17:23) When to think about PR

(19:24) Will PR grow your show?

(21:27) Deciding your top-line

(22:50) Becoming a thought-leader

(27:39) Landing sponsors

(31:21) Fiona’s course

(35:22) What Fiona offers

📱 Connect with me:

LinkedIn: https://www.linkedin.com/in/ollie-guillou/ 

Website: https://ogpodcasts.co.uk/ 

📱 Connect with Fiona:

LinkedIn: https://www.linkedin.com/in/fiona-fraser-powpr/ 

Website: https://www.powpr.co.uk/ 

🎙️ An OG Podcasts production.