Ogilvy On

Only 1 in 5 organisations are ahead of the curve on AI. So how can the next generation of brand-builders use AI with confidence, without being driven by the fear of missing out? 

In this episode of Ogilvy on Air, Daniel Bennett (Senior Partner & Lead of Behavioural Science at Ogilvy Consulting)  speaks with Maxwell Minkler (Customer Research Lead at Google) and Radi (Strategy Director at WPP) to unpack multi-year research on how organizations and individuals adopt Artificial Intelligence.

Rather than focusing solely on technology, the guests dive into the psychological and human side of digital transformation, exploring how mindsets dictate success alongside practical tips to help get there. 

If you're interested in more on this topic, don't miss Maxwell's recent talk at Nudgestock, the world's leading festival of behavioral science, creativity and ideas. ⁠https://youtu.be/jDs4ViJGMZU

In this episode of Ogilvy On Air, Antonis Kocheilas, Global Chief Transformation Officer at Ogilvy is joined by renowned author and consultant David Meikle. Author of the books "Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing" and "How to Buy a Gorilla", Meikle is dedicated to optimizing performance and building stronger relationships within advertising and marketing. In this episode, Antonis and David dive into how those in the industry can tune up their performance, relationships, and ultimately, their success.

Welcome to the inaugural episode of Ogilvy On Air! Join this episode's host Emily St-Clair Johnson as she kicks off our new series with an incredible guest: Richard Browning, pioneering inventor, entrepreneur, and founder of Gravity Industries - the company behind the world's first jet suit.​

​In this captivating conversation, Emily and Richard delve into the true nature of innovation and why it is more crucial now than ever before. Richard shares his unique perspective on the power of risk as a fuel for progress, the vital role of "recoverable failure", and how organizations often stifle creativity by shying away from uncertainty. Discover why he believes that true innovation lies not in training everyone to be an innovator, but in nurturing those natural "disruptive" thinkers and allowing space for their unconventional ideas to flourish.​

​From his journey as an oil trader and Royal Marine to creating a multi-million-dollar flying company, Richard offers candid insights into the tenacity and resilience required to overcome seemingly insurmountable challenges. He also shares a powerful, personal story that has driven his relentless pursuit of the extraordinary.​

​Tune in for a thought-provoking discussion that demystifies innovation, challenges conventional thinking, and inspires a renewed appreciation for the human capacity to achieve the impossible.​