Oh So Pinteresting Podcast

Are you using Pinterest a marketing tool for your business? Taking a moment to take a look at your account can reveal some mistakes or some missed opportunities. A few quick changes can help attract new followers and new customers. http://www.ohsopinteresting.com/category/podcast/

In business, success often comes down to the bottom line. What do the numbers say? Bust should this concept also be applied to determining a Pinterest account’s success? How much does the number of Pinterest followers you have really matter?

In this week’s episode of the podcast I speak with wedding photographer and videographer, Chip Dizard, about the success he’s found with his Pinterest account. Since joining Pinterest he has been able to increase his business in multiple ways. His photography schedule is nearly completely booked for 2015 and he’s attracting business from other vendors.

Most people assume you need to have Pinterest followers in the tens or hundreds of thousands before any kind of significant impact can be seen in their business. This hasn’t been the case for Chip. Currently as of December 4, 2014 chip has 256 Pinterest followers. And those followers have made a significant impact on his business.

Chip hasn’t worked to just attract followers for the sake of increasing his Pinterest follower number. He’s built it and uses it to attract the right followers, the ones who are most likely to become customers. He approaches Pinterest in a very targeted way.

In our conversation here are a few of the topics we discuss:

• Niching down on Pinterest
• Building your Pinterest account to be a resource for your ideal customer
• The importance of paying it forward
• Using private boards to nurture warm leads (this could be his secret weapon)

What I found most important to take away from my conversation with Chip is that what really matters is attracting the right Pinterest followers. He isn’t going out of his way to create an over the top Pinterest account with hundreds of boards about weddings. In fact, only a few of his boards are dedicated to weddings or photography the rest are focused on him and his interests. These other boards help to establish his credibility and let people see a little of his personality. Both of these go a long way in helping his clients get to know a little about him and establish trust with him.

Connect with Chip

Chip Dizard Weddings

On Pinterest

On Instagram

Chip creates some really neat movie poster style images for the couples he works with that have been popular on Pinterest.

What can you do with you Pinterest account to attract a more targeted following?

A few months ago Adam Levine came on the Oh So Pinteresting Podcast to talk about a wave of fake Pinterest accounts wreaking havoc with our follower numbers. If fake accounts weren't bad enough, how about Pinterest impostors? This week, I'm chatting with Heidi Butkus about her experience with an account using her name and profile image.

Smart Feed has raised the bar for businesses on Pinterest. Since the introduction of Smart Feed many accounts have noticed a significant decrease in the rate of their follower growth. Here are 10 tips to help you work with Smart feed to attract new Pinterest followers.

Sure, we know businesses in the wedding, food and fashion industries can use Pinterest with great results. What about businesses that aren’t quite so visual? What about a bookkeeping business? Is there really a place for these kinds of businesses on Pinterest?

In this weeks episode of the podcast I chat with Amanda Hoffman. Amanda is the owner of a bookkeeping service based in Australia. She came across a post on Google+ about my recent interview with Susan Werner Jackson form Ahalogy about Pinterest’s Smart Feed.

Amanda has been using Pinterest for her business and When Smart Feed beagan she noticed a big shift Including a big drop in the rate she was attracting new followers to her Pinterest account.

In this week’s episode, Amanda explained how she uses Pinterest for her nonvisual business and what she’s doing to help maintain a successful account with the introduction of Smart Feed

Advertising with Pinterest promoted pins is still very new. For most businesses using Promoted Pins it’s not yet clear what will and won’t work. How to set up campaigns and how to track their success is something many are trying to figure out.

In today’s episode of the podcast I speak with Sarah Lund who is managing multiple Promoted Pin campaigns for one of her clients, MacFarlane Pheasants Inc. She explains the process for setting up the campaign and how she uses UTM parameters to give her detailed information about the progress of the campaign.

Is Pinterest following in Facebook’s path of Edge Rank? I’m a fan of seeing great pins but is Pinterest Smart Feed bad for Businesses on Pinterest? Gone are the easy days of social media marketing on Pinterest.

Have you heard stories of people loosing all of the traffic to their website because of a Google update? I have and have always assumed that it only happened to websites doing shady or black hat stuff. I’ve come to learn that isn’t always the case.

In this episode of the Oh So Pinteresting podcast, I talk with personal finance blogger Jackie Beck of The Debt Myth about how she lost all of the traffic to her blog from Google overnight and how she was able to recover that traffic by using Pinterest.

Pinterest can bring enough traffic to a website to transform it from Internet obscurity to a thriving online business. Let’s take a look at 7 reasons why some businesses on Pinterest find failure instead of success. I’m sure YOU haven’t made any of these social media marketing mistakes but maybe you have a “friend” that has.

Change is inevitable, right? There have been a lot of changes this summer when it comes to Pinterest. In this week's episode of the podcast, I review some of the biggest changes that have happened over the summer of 2014 and how you can use the new features in your Pinterest marketing plan.

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