With nearly 30 years’ experience, Betsy started her career in “offline” advertising at various ad agencies learning the ropes in local broadcast media buying for P&G, direct mail personalization and automotive national TV and print advertising for Chevy Blazer.

Once digital advertising took hold, Betsy got lured over to a newer company (at the time) called America Online spending 6-years, first as a strategic account manager leading large scale multi-million-dollar integrated content/commerce partnerships and evolved into a top Midwest sales rep.

Once rich media hit the digital scene there was no turning back, Betsy fell in love with the creative technology side of the business spending 5-years at Pointroll spanning verticals winning over clients like Kellogg’s, Sears, Nintendo, E*TRADE and NBC Universal along with hiring, training, and growing the Midwest sales team.

Betsy co-founded the US subsidiary of Flashtalking in 2010. In the following years, her Central Region set the pace for the company’s growth. Betsy’s region delivered consistent, strong performance in terms of both growth and client retention, and in doing so, sets the basis for many of the company’s methods and best practices. Betsy’s ability to “live the example” as a mother of four and a successful senior executive inspired women throughout the company and industry.  In 2019, Betsy was named a Top 50 Women Leaders in SaaS of 2019 by The Software Report.

After 12 successful and rewarding years at Flashtalking, the company was acquired in July 2021 by Mediaocean. Betsy remains very much invested in the success of Mediaocean team and business but has chosen to step away from the company.

Currently she mentors a high school business incubator class working with a student team on taking a startup idea to commercialization opportunities.