Episode 50 -

Welcome Patrick Reiter - our featured "Hello" (aka a mentor on the OhHello.io platform)

Growth & Marketing Leader

A Growth and Marketing Leader with broad experience across business categories and marketing

functions, combined with personal, hands-on experience in virtually every aspect of Marketing.

Experiences at large, public companies and nimble start-ups spanning e-commerce, retail,

education, automotive, and media made this possible.

A Business Marketer, with a track record of delivering global revenue growth and improving

profit metrics at companies such as Target, Etsy, and Codecademy.

A Consumer Marketer adept at customer acquisition, retention and unlocking customer advocacy

to drive growth.

A Builder who has launched new products and functions, built and developed teams and realized

new capabilities.

A few career highlights:

● Customer insights inspired moving the Etsy brand position from a destination for unique

gifts to Relevant Everyday, increasing the total addressable market and bolstering revenue

● Launching the Marketing function at Codecademy as a catalyst for the next stage of

growth, enabling Series D funding and eventual acquisition by a strategic competitor

● An entrepreneurial spirit and eye for opportunity led to the formation of Roundel,

Target’s Retail Media Network. Obsessed by the notion of reaching specific customer

segments (like cereal buyers) anywhere in the digital media ecosystem and connecting

media to purchases to improve customer insight and marketing measurement (closed

loop)

● Challenged by General Motors to move their dealer groups toward digital marketing, he

developed a “local” digital strategy and playbook featuring media, creative and reporting

services

Patrick currently resides in Minnesota with his partner Lisa and their two children. Outdoor

activities are a favorite, including long walks with their dog Teddy, running, golfing, and

swimming at their “up north” lake cabin. A deep love and respect for great bagels and pizza

remains from his time spent living in New York.

Patrick holds a bachelor’s degree from the University of Minnesota.