Today on the show we’re going to be talking about Local Service Ads and Pay Per Lead Digital Marketing.

In this episode we cover some big news about how Google is starting to roll out pay- per-lead advertising and what that means for businesses and marketers.

We cover the basics of what you need to know, but also provide a lot of great advice from the trenches. You get to hear from, and see into the minds of our paid advertising specialist and several of our strategists as they riff on everything from how you successfully track leads, how to calculate your cost per acquisition, and what’s better, paying cost-per-click or cost-per-lead using real world data. It’s a great episode that you won’t want to miss!

Show Notes: https://ohiodigitalmarketer.com/show-notes-episode-2-all-about-local-service-ads-and-pay-per-lead-digital-marketing/

If you’re interested in the topic of content marketing, this is a great discussion that will walk you through the basics but will also give you a lot of great takeaways and specific actionable items that you can implement immediately in your own digital marketing. Throughout this conversation we cover a lot of ground from the basics of content marketing tactics and strategies to how you can effectively construct a customer profile and target your ideal customer. You’ll get to hear about specific companies that are doing effective content marketing and you’ll get a behind the scenes look into the mind of a digital marketing strategist. It’s a rare opportunity to hear how to approach content marketing, direct from the people who are working in the trenches on a day to day basis.

Show Notes: https://ohiodigitalmarketer.com/episode-1-show-notes-how-to-get-started-with-content-marketing/