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OIM 004: Build Something Better Than An Email List
SHOW NOTES:
SUMMARY
Everyone is telling you that you need to build an email list. The problem is that many of these people don't know why they are telling you this. It's not about building an email list. You do need their email addresses, but it's about building brotherhood. That's how we built a 10,000 member organization of some of the most passionate people on the planet. Build something better than the email list.
BUILDING A MEMBERSHIP
I get asked why I chose to build a membership. My answer is simple. It wasn't a choice. It's what worked. Our opt-in conversion skyrocketed to over 90% when we started offering a membership. People want to belong to something.
MEMBERSHIPS ARE NOT EASY
Saying you are starting a membership organization is easy. It is the execution that is tough. To execute a membership you have to belong to your members as much as they belong to you. Sounds easy huh?
GETTING PEOPLE TO SIGN UP
This sounds hard, but it actually isn't difficult if you commit to it. The key is believing in your product. I once had a temp that was so bad at this. He was so nervous, that he actually ended up driving people away. He wasn't comfortable. When I do it, it's not even a sale. I'm member #1 and I want you to join me on my journey. That right there is all I need to make it happen. I believe and people can see it in my eyes. It makes them believe.
SOLVING PROBLEMS
It's all about soling problems for you audience. In this episode we talked about my daughter's haircut. I consistently pay more for a haircut than I should. The reason I do this is to avoid hassle. This place has big screen TV's with the Disney movie Frozen on a permanent loop. They also have cool cars and stuff for my daughter to play in. The end result. She is not crying during a haircut and my wife is happy because she doesn't have to stand next to her during the haircut. I would pay a lot for this info. This is the type of thing you need to be doing.
MEMBERS ARE OUR BROTHERS AND SISTERS
This isn't some email marketing scam I run. It's a membership. I have actually shook the hand of thousands of my members. They are my brothers and sisters. This is why they sign up and pay us money to come to events. This is why they actually care. It is because we care about them.
HELPFUL LINKS
ConvertKit Email Marketing - Looking for the ideal software to email your members? ConvertKit is what I use and 100% recommend to you. This is an affiliate link, but I only recommend products that I use and recommend.
Offliner Facebook Group - Join our FREE Facebook group where I share tips and tricks on implementing those offline relationship building activities into your online businesses.
View all episodes
By Don DiBritaSHOW NOTES:
SUMMARY
Everyone is telling you that you need to build an email list. The problem is that many of these people don't know why they are telling you this. It's not about building an email list. You do need their email addresses, but it's about building brotherhood. That's how we built a 10,000 member organization of some of the most passionate people on the planet. Build something better than the email list.
BUILDING A MEMBERSHIP
I get asked why I chose to build a membership. My answer is simple. It wasn't a choice. It's what worked. Our opt-in conversion skyrocketed to over 90% when we started offering a membership. People want to belong to something.
MEMBERSHIPS ARE NOT EASY
Saying you are starting a membership organization is easy. It is the execution that is tough. To execute a membership you have to belong to your members as much as they belong to you. Sounds easy huh?
GETTING PEOPLE TO SIGN UP
This sounds hard, but it actually isn't difficult if you commit to it. The key is believing in your product. I once had a temp that was so bad at this. He was so nervous, that he actually ended up driving people away. He wasn't comfortable. When I do it, it's not even a sale. I'm member #1 and I want you to join me on my journey. That right there is all I need to make it happen. I believe and people can see it in my eyes. It makes them believe.
SOLVING PROBLEMS
It's all about soling problems for you audience. In this episode we talked about my daughter's haircut. I consistently pay more for a haircut than I should. The reason I do this is to avoid hassle. This place has big screen TV's with the Disney movie Frozen on a permanent loop. They also have cool cars and stuff for my daughter to play in. The end result. She is not crying during a haircut and my wife is happy because she doesn't have to stand next to her during the haircut. I would pay a lot for this info. This is the type of thing you need to be doing.
MEMBERS ARE OUR BROTHERS AND SISTERS
This isn't some email marketing scam I run. It's a membership. I have actually shook the hand of thousands of my members. They are my brothers and sisters. This is why they sign up and pay us money to come to events. This is why they actually care. It is because we care about them.
HELPFUL LINKS
ConvertKit Email Marketing - Looking for the ideal software to email your members? ConvertKit is what I use and 100% recommend to you. This is an affiliate link, but I only recommend products that I use and recommend.
Offliner Facebook Group - Join our FREE Facebook group where I share tips and tricks on implementing those offline relationship building activities into your online businesses.