Time is the asset that everyone protects. In this episode I talk about how to create content without giving up your most precious asset. 

I work with a lot of clients doing events and they always get really generic. in this episode I talk about why this is a big mistake and what you need to do. 

I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 different corners of the store. It wasn't on accident, they do this on purpose. Their goal was to make you walk by as many additional products as possible. I hated walking all over the store. 

Today I don't go to these stores. Guess what...many are going out of business. In this episode we talk about why this is a bad strategy. 

When I look at some businesses sales funnels, it is very clear they are driving their customers to their least profitable offers. In this episode I talk about my experience with this. 

Everyone has an opinion, but I'm rarely interested without some data. In this episode, I talk about a recent conversation I had with someone on the topic. 

So much of the focus on sales is getting traffic and making your pitch. What happens after that? In this episode, I talk about my experience with the next step in the sales process where a lot of my clients make mistakes. 

I love bells and whistles. Do you need them? In this episode I talk about my experience with what you actually need. 

Overcoming objections is tough. The process is the same online and in person. However, the delivery is a lot different. In this episode i talk about how to overcome objections when writing emails. 

We spend a lot of time trying to get new customers in the door. However, for most businesses, this isn't where the bulk of their sales come from. 

We talk about all kind of systems and strategy, but sometimes we forget to keep it simple for the customer.