The Don DiBrita Show

OIM Daily 081: Don't Trick Your Customers Into Buying Your Products


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I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 different corners of the store. It wasn't on accident, they do this on purpose. Their goal was to make you walk by as many additional products as possible. I hated walking all over the store. 

Today I don't go to these stores. Guess what...many are going out of business. In this episode we talk about why this is a bad strategy. 

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The Don DiBrita ShowBy Don DiBrita