I have worked with very few businesses that segmented their email list before I came into the picture. Most didn't even have an email list. This stuff isn't rocket science. Send people information that they have the best chance of connecting with. In this episode I talk about my experience and why this is the case. 

The email marketing software that I recommend for small business owners is ConvertKit. It has the power of the some of the more expensive software out there, but more simplified and more cost effective. 

To learn more about ConvertKit visit https://dondibrita.com/resources/