Interact teamed up with Google and digital marketing partner ReachLocal to provide a webinar on the shifts that are taking place in digital behavior so colleges can reach students in the right space and at the right time. 
 
The webinar was recorded on April 16th, 2020 and covered a range of topics, including:

• Google's education insights
• the student journey
• how to better understand and connect with students today
• how putting this in practice can lead to a successful campaign

Because Google's content is exclusive and is made available only to the webinar attendees, this podcast episode is an abbreviated version of the webinar, reviewing some of Google's key takeaways and focusing on the remaining parts of the presentation with content provided by Interact and ReachLocal. Both groups build on Google's segment by showing colleges how they can shift their digital marketing strategies to maximize the return on advertising investment.
 
 To view the recorded webinar and access supplementary materials including the presentation, visit Interact's news center at news.interactcom.com.