Adrian Swinscoe is author of the book PunkCX. Adrian's view is that everyone in the customer experience field is doing the same (boring) things. We are all customer journey mapping, we all do NPS research, but no one really create customer experiences that really stand out. PunkCX is a manifesto to be more daring and disrupting as a CX professional. Because if CX Professionals don't do that, they will become irrelevant. In this episode I talk to Adrian about the book.