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Okre - Barcelona's First Freeze-Dried Food Brand
In this episode of the Frozen Assets podcast, I sat down with Jorge, the co-founder of Okre, a freeze-dried food company based in Barcelona, Spain. Jorge found his way into this industry the same way a lot of people do, by searching YouTube for answers and eventually landing on the Freeze Dried Business channel.
His background is in outdoor sports and bike packing, and that's actually what sparked the whole idea. After paying a lot for a disappointing freeze-dried meal on a multi-day trip, he came home curious and started digging. One freeze dryer turned into four, and what started as testing in a home kitchen has grown into a real facility with a full product line built around Spanish recipes and outdoor nutrition.
He runs the business with his best friend, a trained chef who handles the kitchen and recipe development, while Jorge focuses on marketing and getting the product out into the world. It's a natural split that came together organically, and it's a good example of why finding the right partner early matters more than most people realize.
Helpful links:
Join The Freeze-Dried Network: https://www.skool.com/freeze-dried-network
Stay connected:
Follow on TikTok, Instagram, Facebook, and LinkedIn @ freezedriedbusiness
https://freezedriedbusiness.com
Purchase your ticket for the largest, most informative freeze-drying event. Register now at: https://freezedriedsummit.com. The yearly event is the third week of September in Boise, Idaho.
His background is in outdoor sports and bike packing, and that's actually what sparked the whole idea. After paying a lot for a disappointing freeze-dried meal on a multi-day trip, he came home curious and started digging. One freeze dryer turned into four, and what started as testing in a home kitchen has grown into a real facility with a full product line built around Spanish recipes and outdoor nutrition.
He runs the business with his best friend, a trained chef who handles the kitchen and recipe development, while Jorge focuses on marketing and getting the product out into the world. It's a natural split that came together organically, and it's a good example of why finding the right partner early matters more than most people realize.
Helpful links:
Join The Freeze-Dried Network: https://www.skool.com/freeze-dried-network
Stay connected:
Follow on TikTok, Instagram, Facebook, and LinkedIn @ freezedriedbusiness
https://freezedriedbusiness.com
Purchase your ticket for the largest, most informative freeze-drying event. Register now at: https://freezedriedsummit.com. The yearly event is the third week of September in Boise, Idaho.
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By David Leaman
5
88 ratings
In this episode of the Frozen Assets podcast, I sat down with Jorge, the co-founder of Okre, a freeze-dried food company based in Barcelona, Spain. Jorge found his way into this industry the same way a lot of people do, by searching YouTube for answers and eventually landing on the Freeze Dried Business channel.
His background is in outdoor sports and bike packing, and that's actually what sparked the whole idea. After paying a lot for a disappointing freeze-dried meal on a multi-day trip, he came home curious and started digging. One freeze dryer turned into four, and what started as testing in a home kitchen has grown into a real facility with a full product line built around Spanish recipes and outdoor nutrition.
He runs the business with his best friend, a trained chef who handles the kitchen and recipe development, while Jorge focuses on marketing and getting the product out into the world. It's a natural split that came together organically, and it's a good example of why finding the right partner early matters more than most people realize.
Helpful links:
Join The Freeze-Dried Network: https://www.skool.com/freeze-dried-network
Stay connected:
Follow on TikTok, Instagram, Facebook, and LinkedIn @ freezedriedbusiness
https://freezedriedbusiness.com
Purchase your ticket for the largest, most informative freeze-drying event. Register now at: https://freezedriedsummit.com. The yearly event is the third week of September in Boise, Idaho.
His background is in outdoor sports and bike packing, and that's actually what sparked the whole idea. After paying a lot for a disappointing freeze-dried meal on a multi-day trip, he came home curious and started digging. One freeze dryer turned into four, and what started as testing in a home kitchen has grown into a real facility with a full product line built around Spanish recipes and outdoor nutrition.
He runs the business with his best friend, a trained chef who handles the kitchen and recipe development, while Jorge focuses on marketing and getting the product out into the world. It's a natural split that came together organically, and it's a good example of why finding the right partner early matters more than most people realize.
Helpful links:
Join The Freeze-Dried Network: https://www.skool.com/freeze-dried-network
Stay connected:
Follow on TikTok, Instagram, Facebook, and LinkedIn @ freezedriedbusiness
https://freezedriedbusiness.com
Purchase your ticket for the largest, most informative freeze-drying event. Register now at: https://freezedriedsummit.com. The yearly event is the third week of September in Boise, Idaho.